FIGARODIGITAL.CO.UK
AFFILIATE
AI
ANALYTICS
BRAND & CREATIVE
Client: TOPSHOP Agency: Awin
When fashion retailer
TOPSHOP wanted to target the valuable student market, it worked with affi liate marketing experts Awin. The team achieved this by nurturing TOPSHOP’s existing affi liates, and giving them the resources they needed to increase sales contribution across the programme. Through data collection, research and a comprehensive map of the student calendar, Awin could track student activity, campaign reach and blogger exposure. The campaign was a great success, with the discount
campaign securing a revenue increase of 81 per cent, and TOPSHOP’s affi liate network sales increasing by 110 per cent, resulting in a 279 per cent increase in revenue.
fi
garodigital.co.uk/ case-study/topshop/
REDUCED
CUSTOMER CHURN TO TEN-YEAR LOW
10%
Client: Domino’s Agency: Phrasee
Domino’s has undertaken a
huge digital transformation in order to cement its position as one of the foremost forces in the fast food industry. To compete with competitors in the space, Domino’s needed to grow the engagement of its CRM database, and worked with Phrasee to reinvent its email subject lines. Phrasee’s AI software used its
language algorithm to generate subject lines in keeping with Domino’s’ brand voice, and optimised to drive response from the audience. After rigorous spilt testing, the results were fed into Phrasee’s machine learning engine, which continued to generate catchy, eff ective subject lines. Domino’s have seen a 26 per cent uplift in open rate, a 57 per cent uplift in clicks, and 753 per cent ROI.
fi
garodigital.co.uk/ case-study/dominos/
Client: Sky Buddy Agency: Yes&Pepper
Telecoms giant Sky has three key values, entertainment, excitement and inspiration,
and it partnered with Yes&Pepper to create a staff magazine to embody all of these core aims. The goal was to motivate and inspire Sky’s front line staff , and by extension improve customer experience, churn rates and brand loyalty. The publication, released six times per year, has created proud brand ambassadors among Sky staff , and has been instrumental in reducing customer churn to a ten-year low of below ten per cent.
fi
garodigital.co.uk/case-study/sky-buddy/
Client: International Personal Finance Agency: BlueVenn
Leading digital home credit
and consumer fi nance provider International Personal Finance (IPF) partnered with BlueVenn in 2006, but the recent launch of the tech company’s marketing platform provided an opportunity for IPF to realign its data best practice and marketing automation. BlueVenn worked on a bespoke upgrade plan to enhance IPF’s product off ering across its many territories. The new tools have enabled IPF to take a look at its customer data, extract deeper insight and leverage this understanding to its full potential.
fi
garodigital.co.uk/ case-study/ international- personal-fi nance/
Client: Bostik Agency: Freestyle Interactive
Bostik provides adhesive
technologies to a diverse global audience across the construction, industrial and consumer markets from 34 countries. They partnered with Freestyle to standardise the experience across their country sites. Freestyle worked with Bostik in three main phases: think, design, and build, to create the Bostik smart digital ecosystem – which was founded on a customer-led strategy with teams in Europe, North America and Asia. The digital ecosystem allows Bostik to control brand, marketing and communication strategies from a central hub, while simultaneously allowing individual countries to target their customers with tailored content, through the digital channels that are most relevant to their markets. They’ve since seen a 62 per cent increase in site visits and increased unique visitors by 46 per cent.
fi
garodigital.co.uk/ case-study/bostik/
16 issue 31 spring 2018
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