FIGARODIGITAL.CO.UK
VIDEO
WEB BUILD
Client: British Gas Agency: Rufus Leonard
Over fi ve years, Rufus Leonard and
BT have worked together to shift BT from utility to trusted brand. Rufus fi rst created an inspiring fi lm, to defi ne BT’s purpose and guide the transitional phase from functional to emotional. Rufus then launched Energy Smart, a service to help customers manage their energy usage and receive bill
alerts and personalised usage charts. Rufus designed salesforce- based tools aimed at the millennial house-share market, and a tools for BT engineers, enabling them to deliver a better customer experience. The campaign has seen great success, with over a million customers now using Energy Smart, and BT has seen a 15 per cent increase in customer satisfaction scores.
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garodigital.co.uk/ case-study/british-gas-2/
Client: Land Rover Agency: Exponential
Exponential worked with Land Rover to showcase the new Discovery Sport’s design
and features. Bespoke content was vital to allow the brand to stand out in the saturated automotive market, and for Land Rover their message needed to strike an emotional connection with the audience. Exponential’s solution was the creation of a VDX unit, which incorporated inspirational video and an extensive photo gallery to show the car’s features. It also enabled Land Rover to feature a limited off er to increase urgency and value. Using audience optimisation technology meant that the adverts appeared at optimum times, and the post-expansion CTR performed four times higher than the industry benchmark.
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garodigital.co.uk/case-study/land-rover-2/ Client: Life Fitness Agency: Pancentric Digital
Pancentric Digital worked with fi tness equipment retailer Life Fitness to engage its 600-strong sales team with a new e-learning solution.
After collaborating with the sizeable user base, Pancentric employed its Service Design Methodology to create an innovative e-learning solution, using competition to drive engagement from the sales team. The results spoke for themselves, with the 50 per cent participation target met in three weeks rather than the projected six months. Seventy-two per cent of users activated their accounts in the fi rst six months, and Pancentric are already preparing for phase two of the program.
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garodigital.co.uk/case-study/life-fi tness/
USERS ACTIVATED ACCOUNTS
72%
Client: Independent Vetcare Agency: MMT Digital
MMT Digital are working with an international group of
veterinary practices to create a consistent online presence across its 170+ websites. The agency created a customisable website template for Independent Vetcare (IVC) which can support multiple languages. IVC is now able to easily
roll out websites that have a consistent brand image whilst communicating the individual personality of its practices. Since September 2017, 100+ websites have been launched and IVC have seen a 400 per cent increase in site traffi c as well as a 75 per cent increase in organic search traffi c.
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garodigital.co.uk/case-study/ independent-vetcare/
26 issue 31 spring 2018
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