FIGARODIGITAL.CO.UK
SEO
SOCIAL MEDIA
Client: Happy Beds Agency: Liberty Marketing
Having struggled to see SEO results with a
UNIQUE VISITORS FIRST MONTH
170k
Client: Staveley Head Agency: Branded3
Respected insurance provider Staveley Head
worked with Branded3 to increase search visibility after seeing a decline in rankings. The plan was to create a piece of content that would be widely shared, generate a high number of high-quality backlinks and drive visitors to the site. Branded3 and Staveley Head produced in collaboration with The London Metropolitan University an interactive asset
Client: Doritos Agency: Jaywing
The much-loved tortilla chip brand worked with Jaywing to refresh its communications strategy for a new, younger
audience. To make the communication credible and relevant to a millennial audience, Jaywing coined the new tagline ‘For The Bold’, and created social content that would stop thumbs and catch attention within the consumer’s newsfeed. The agency used a variety of creative content, including cinemographs and 3D GIFs to engage a switched-on and impatient audience. The campaign saw Doritos move up 59 places to number fi ve in The Grocer’s Top 100 on social media, and secured a digital ROI of 535 per cent YoY.
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garodigital.co.uk/case-study/doritos/
entitled London Under the Microscope. This bespoke content allowed users to explore the types of bacteria found on London’s transport network under UV light. The content went viral, and was covered by the Daily Mail, Wired, The Independent, BBC, ITV and more. The Staveley Head website gained over 17,000 unique visitors in the fi rst month, and the insurer now has over 111 keywords ranking in positions one to three.
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garodigital.co.uk/case-study/ staveley-head/
past agency, bedroom furniture specialists Happy Beds partnered with Liberty to improve their online presence. Liberty were tasked with creating a long term SEO strategy to dramatically improve organic visibility. To achieve this, they conducted an in-depth technical audit, keyword research, user journey mapping and marketplace analysis, which quickly had a positive impact on Happy Beds’ business goals. Following this, Liberty developed a content-centric organic strategy and worked with their web agency, Elevate, to launch the new website. Happy Beds have since seen a 323 per cent increase in organic traffi c, 360 per cent increase in organic transactions and 418 per cent increase in organic revenue.
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garodigital.co.uk/case-study/ happy-beds/
ORGANIC REVENUE 418%
Client: Aston University Agency: SocialSignIn
Aston University wanted to
rejuvenate its social media presence with a bold new strategy, which included the ‘Yours For The Taking’ campaign, promoting the university’s reputation for graduate employability. It wanted to move beyond its traditional, corporate image to one that encompasses a modern, exciting university. Aston University created a team of Digital Ambassadors, delivering authenticity, warmth and a student voice to their channels; creating vlogs, takeovers, blogs with a focus on, and much more to develop relationships that act as ‘activators’ in the student journey. SocialSignIn has allowed Aston University to track students across their social journey and serve relevant content at the appropriate time, leading to a better digital experience. The agency has helped connect students with Digital Ambassadors and allows them to engage in authentic, personal conversations – ultimately increasing engagement and student numbers.
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garodigital.co.uk/ case-study/aston- university/
24 issue 31 spring 2018
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