UPFRONTS
‘DARK SOCIAL’ ACCOUNTS FOR TWICE AS MUCH SHARING AS FACEBOOK. 91% OF US REGULARLY SHARE CONTENT VIA EMAIL, INSTANT MESSAGING AND OTHER PERSON-
TO-PERSON CHANNELS. Source: RadiumOne
SEARCH NEWS 2014 was a busy
year in the fi eld of Google algorithm updates. Panda, Penguin and Pirate (the latter designed to hit torrent sites) all had a big impact on SERPS and the next 12 months will see Google continuing to wage its war against thin content and spammy links. In August last year Google abandoned its authorship experiment. Experts cited a low adoption rate, a lack of value for searchers and the fact that those clickable author headshots weren’t quite as clickable as hoped. That could mean that in the future Google places even more value on social signals. Search ranking will also be more deeply grounded in good old fashioned relationships. Speaking at Figaro Digital’s Search Seminar, Martin Dinham at Barracuda Digital highlighted the importance of measuring
DICTIONARY
MEERKATTING [Verb; gerund or
success through means
GOOGLE WILL CONTINUE TO WAGE WAR ON THIN CONTENT AND SPAMMY LINKS”
other than search rankings. He emphasises focusing on proper, editorially-driven link acquisition. It also means acknowledging that SEO is intricately entwined with everything from PR to UX, site speed and, of course,
meaningful content. Danielle Haley,
Co-Director at FSE Online Ltd, concurs. Writing on fi
garodigital.co.uk, she notes, “Google has wised up to bad content and is using Panda to fi lter it out, and users are also able to quickly identify whether or not content is of value to
7 issue 23 january 2015 them
or has been created purely for the sake of a link. The challenge for SEOs in 2015 will be to think outside the box and get more creative with their content strategies. Promoting your work effectively using as many different platforms as possible will widen its reach and make it work harder for your business.”
present participle.] A by-product of second- screening, ‘meerkatting’ is the common practice of using a smartphone, tablet or laptop whilst watching TV. Immersed in a lean-back state, the user’s eyes fl icker from screen to screen and ‘meerkat’ at the TV when it catches their attention. Coined by Dr Ali Goode, the phenomenon has divided opinion on whether it splits or doubles the attention of the TV viewer. Not to be mistaken for the behavioural traits of our anthropomorphic car insurance friends. Simples.
DIGITAL
THE NUMBER OF INTERNET USERS WORLDWIDE WILL SURPASS 3billion IN 2015 TO REACH 42.4% OF THE
WORLD’S POPULATION. Source: eMarketer
The
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