FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Lexus NX Agency: Amaze
As a
centrepiece to the new Lexus NX launch campaign ‘Striking Angles’, Lexus Europe unveiled a new driving experience, developed by their long-standing strategic digital
partner Amaze. Using the revolutionary Oculus Rift (OR), which pushes the boundaries of technology, consumers are able to virtually experience the car via an immersive and interactive car confi gurator. Alain
Uyttenhoven, Head of Lexus Europe said, “It is an integral part of the launch – offering consumers a unique and personal way to experience the NX – building anticipation and creating a buzz”. fi
garodigital.co.uk/ case-study/lexus-nx-
oculus-rift.aspx
Brand: Xchanging PLC Agency: Bravr
Xchanging is a
world-leading provider of technology-enabled business processing, technology and procurement services. In 2011, the company selected Bravr as its digital marketing agency, which provided SEO, social media and PPC services. It aimed to increase web traffi c, broaden awareness of the organisation and increase online conversions. Since working with Bravr, Xchanging’s SEO traffi c has increased by 49 per cent, and its social media following has dramatically increased. fi
garodigital.co.uk/ case-study/
xchanging.aspx
Moosejaw
Mountaineering needed a fl exible non-complex solution that would help grow their email revenue programme and also integrate with other systems to create a cart abandonment program. By implementing IBM Silverpop Engage, Moosejaw was able to increase the sophistication of its email programme, improve message relevance and customer
Brand: Uncle Jeans Agency: Quantcast
Uncle Jeans, the leading French online retail company specialising in jeans and streetwear, partnered with Quantcast to take advantage of the high volume of online shoppers that storm the January sales. Focusing on the development of display advertising, its goal was to drive sales and conversions whilst maintaining its target CPA. Giving full attention to those internet users most likely to convert, Quantcast used tags to measure the online behaviour of Uncle Jeans’ highest-value customers, and then tailored their approach to each individual’s unique journey. Quantcast boosted the brand’s January sales and brought the overall CPA target down by 25 per cent through their expert custom profi ling and real-time media buying. fi
garodigital.co.uk/case-study/uncle-jeans.aspx
engagement and enhance its remarketing efforts, leading to an increase in revenue. Segmentation and targeting allowed for an 80 per cent increase in open rate over traditional broadcast emails, and fi ve per cent conversion rate from cart abandonment emails. fi
garodigital.co.uk/ case-study/moosejaw-
mountaineering.aspx
Brand: Moosejaw Mountaineering Agency: IBM Silverpop
16 issue 23 january 2015
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