FIGARODIGITAL.CO.UK
CONTENTS
WELCOME
to Issue 23 of Figaro Digital. In this issue we ask how, in a world increasingly driven by automated technology, marketers can retain the human
touch. From SEO to social media, from data to new devices, we find out how keeping it real delivers real value. As the decade hits half time we also look forward to 2015 and beyond. This
year marks an expanded seminar and conference programme for Figaro Digital, with new events and formats focused on specific industries and digital sectors. If you work for a brand and would like to attend our weekly seminars as a delegate, or if you’re an agency interested in speaking or sponsorship, visit the Figaro Digital site and hit the ‘Events’ tab. And if you’re on the lookout for new business partnerships, register now for our Digital Health Check & Marketing Summit on 19 March. We’ll also be unveiling a new full-day, retail- focused conference on 14 May. Turn to page 28 for more. Thanks to designer Michal Farat at Spinnaker for this issue’s cover, which imagines digital marketing as a modern-day Enigma machine, deciphering consumer signals and turning them into meaningful insight. We live in a world governed by information. But information, as Einstein noted, isn’t the same as knowledge. We hope this issue helps spark the only software that can process both: the human imagination.
JON FORTGANG EDITOR FIGARO DIGIT AL TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk PUBLISHING DIRECTOR Neil Argent EVENTS MANAGER Emma Robson EDITOR Jon Fortgang EDITORIAL ASSISTANT Estelle Hakner CIRCULATION & RESEARCH Richard De Sousa RESEARCH EXECUTIVE Paul Nichols DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
CONTRIBUTORS, INTERVIEWEES AND THANKS Dan Bond (Adestra), Rob Brosnan (StrongView), Matt Bush (Google), Louise Durham (Blonde), Skip Fidura (dotmailer), Robert Goldsmith (Spinnaker), Matt Grisman (Moss Bros Group PLC), Andy Hood (AKQA), Jennifer Jacobs (Freesat), Mike Jeffs (Branded3), Stephen Kenwright (Branded3), Dr Paul Marsden (Unique Digital), Georgia Marshall-Brown (Origin), Alex Murray (Waitrose), Aziz Musa (Forbidden Technologies), Amanda Neylon (Macmillan Cancer Support), Derren Sequira (Facebook), John Watton (Adobe Marketing Cloud)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 23 january 2015 @figaro_digital
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