FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Farfetch Agency: Adobe
Online fashion
Brand: Visit Wales Agency: iCrossing
Visit Wales wanted
to drive downloads of their new brochure and increase awareness among their target demographics: ‘pre-family explorers’ and ‘active family explorers’. iCrossing combined data sources to identify drivers for each group and used Google catalogue ads to target specifi c demographics with highly relevant content. As a result iCrossing generated brochure engagements 639 per cent above target. fi
garodigital.co.uk/case- study/
visit-wales.aspx
Brand: The Debrief Agency: atom42 The Debrief, the newest brand
in the Bauer portfolio, needed to achieve signifi cant audience numbers in its fi rst seven months. atom42 spearheaded a fresh approach to PPC, leaning on growing areas of interest among the target audience. Real-time data collection across search allowed the Debrief Girl a seat at the editorial top table: ensuring she got the info she wanted when she wanted it. fi
garodigital.co.uk/case-study/ the-debrief.aspx
retailer Farfetch has experienced explosive growth in the past three years, and has seen a signifi cant amount of website traffi c generated by search engines. With this, the retailer needed to make quick changes to its paid search advertising strategies to help it expand into international markets and spend time focusing on its business strategy.
Adobe Media Optimizer gave them the robust and automated paid search advertising campaign
management that they needed. In the fi rst year of use, there was an immediate increase in clicks and conversions. Farfetch now has the power and effi ciency to approach international markets whilst spending time on strategy, optimisation and business goals. fi
garodigital.co.uk/ case-study/farfetch-
fashion.aspx
Brand: Industrial Tool Supplies (ITS) Agency: Absolute Digital Media
ITS approached Absolute Digital Media in August
2014, shortly before Google made the change from Product Listing Ads to Google Shopping compulsory. They created a brand new shopping campaign, applying various different bidding strategies. During the fi rst three months of the campaign, they decreased cost-per-click by 19.73 per cent, whilst increasing clicks by 2.7 per cent. During the same period, revenue from shopping campaigns increased by 26.75 per cent, with ROI increasing by 57.75 per cent. fi
garodigital.co.uk/case-study/industrial-tool-supplies.aspx
19 issue 23 january 2015
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