FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Knowsley Safari Park Agency: Prodo Digital
Knowsley Safari Park
approached Prodo Digital in 2012 to help them increase traffi c and SEO. Prior to starting the campaign, traffi c levels were stagnating and showing no growth, even in the traditionally strong summer months. Through outreach, engagement and the resulting SEO, Prodo have helped to increase footfall to the park and website traffi c. This has helped position Knowsley Safari Park as a key attraction in the North West. fi
garodigital.co.uk/case-study/ knowsley-safari-park.aspx
Brand: Space.NK Agency: Builtvisible
Space.NK are an
online emporium with 62 stores in the UK and 23 in the US. They hired Builtvisible to improve their organic search sales and traffi c performance. Builtvisible produced an in-depth technical consultation of the Demandware ecommerce platform before completing a keyword research to create an optimal ‘catch-all’ architecture, and then moved on to an extended content marketing campaign which included high- profi le placements on The Telegraph,
Handbag.com and Cosmopolitan. Year on year, Space.NK saw a 53 per cent increase in organic revenue through a 64 per cent increase in organic traffi c. fi
garodigital.co.uk/case-study/ space-nk.aspx
Brand: Superdrug #treatyourselfi e Agency: Origin In 2014, Superdrug wanted to extend the brand’s
proposition of affordable beauty through to beauty salon services, aiming to appeal to a younger fashion-forward audience. This required an innovative approach. Origin helped to craft the brands Beauty Studio and Hair Space: a fun, candy-coloured mix of 1950s retro-glam and pop art. Origin also developed engaging, shareable content to feature on digital displays and interactive mirrored screens, which connected the store catwalk with the online world of dedicated followers through the Superdrug selfi e app #treatyourselfi e. Since launching, Superdrug’s Cardiff store – where the project was trialled - has seen measurable increases in sales of cosmetics and perfume. Roll out to an additional 10 new stores is planned for 2015. fi
garodigital.co.uk/case-study/superdrug.aspx
20 issue 23 january 2015
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