FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Social Studies Group Agency: Brandwatch
A client of
market research fi rm Social Studies Group (SSG) wanted to use social media data collection to help understand the social
positioning of its pre-packaged ethnic foods against its largest competitors. When launching the search for relevant data across all social sites, SSG used Brandwatch’s automated search rules to fi lter out all brand-related content. As a result, they identifi ed a new, socially active market segment for ethnic- branded food products. fi
garodigital.co.uk/ case-study/ social-studies-
group.aspx
Brand: Dovetail Games Agency: Shoutlet
Dovetail Games wanted to
raise awareness of their Rail Simulator game through a Facebook application but had the challenge of driving visibility given Facebook’s reduced organic reach. To overcome this, they analysed past purchase social data including demographics and interests through Shoutlet to get audience insight. The campaign was then targeted at a similar audience with relevant content and led to a 35 per cent sales increase in comparison with the same period the previous year. fi
garodigital.co.uk/case-study/ dovetail-games.aspx
Brand: Vitafoods Europe Agency: Paperhat Consorcio
Vitafoods Europe is the
leading B2B exhibition portfolio for the global nutraceutical and dietary supplements industries. The organisers wanted to build a year- round community through social media. They had a basic social media presence but lacked a clear strategy and objectives, so engaged social media specialists Paperhat Consorcio to develop a content marketing strategy and manage their social media. Within fi ve months this led to huge growth in social media engagement and the most successful show yet: attendance went up by 12.5 per cent year on year. fi
garodigital.co.uk/case-study/vitafoods- europe.aspx
Brand: Topman Agency: Tempero
Topman spent
the summer of 2014 kick-starting their social activity, including Twitter giveaways and the Festival 214 music event in London. They tasked agency Tempero with creating social assets, posting to social channels, responding to user content, reaching new audiences and reporting on campaign success. By focusing on developing optimum social engagement and growth, the social media management agency created over 3,000 pieces of creative Twitter content for Topman and replied to over 3,000 of their users’ Tweets. Consequently, Tempero helped the #ItsMore campaign earn over 4,700 interactions, and grew the @topmanuk account by 28 per cent within one month. fi
garodigital.co.uk/ case-study/
topman.aspx
22 issue 23 january 2015
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