FIGARODIGITAL.CO.UK 19 38 Contents
UPFRONTS p06 News, views, stats and opinion
CASE STUDIES p13 Analytics, Content Management p14 Design & Build p16 Digital Marketing, Multichannel
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p18 Email Marketing, Hosting, Mobile
p19 Multichannel, PPC p20 SEO, Social Media p24 Translation, UX p26 Video
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GOOGLE, AKQA, SPINNAKER, IRN-BRU, MACMILLAN CANCER SUPPORT COMMENT, CASE STUDIES, ESSAYS & INTERVIEWS
COVER IMAGE: MICHAL FARAT, SENIOR DESIGNER AT SPINNAKER DIRECT
INTERVIEWS, ESSAYS & FEATURES p30 New Digital Journeys Matt Bush at Google on changes in search
p32 From Persuasion to Participation Robert Goldsmith at Spinnaker on brand humanisation
p34 In With the New Andy Hood at AKQA on new tech p36 SEO is the New PR Stephen Kenwright at Branded3 on why SEO and PR need to talk
p38 Being Human How brands can retain the human touch p44 2015 Forecast Issues shaping digital marketing this year
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p46 This Year’s Model Tech and trends for the coming year p50 Make Yourself Useful Rob Brosnan at StrongView on user data
IN-DEPTH CASE STUDIES p52 How to Make a Million in a Month Louise Durham at Blonde on how IRN-BRU learnt to share
p54 How Macmillan Cancer Support is Embracing Digital Thinking Amanda Neylon on social success
p56 Supplier Listings
ISSUE N0.23 JANUARY 2015
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
CONTENTS
3 issue 23 january 2015
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