FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: JT Hughes Agency: dotmailer
Independent motor dealer JT Hughes worked with Positive Advertising and dotmailer to share relevant and compelling content through the web, email and SMS. Focusing on building customer loyalty through communication and engagement, the agency integrated email marketing automation throughout the JT Hughes website engine using triggered and sequenced messaging. The fi ndings from this method gave JT Hughes a single view of the customer and, as such, Positive Advertising and dotmailer successfully built the company’s subscriber list from 100 email addresses to over 12,000. fi
garodigital.co.uk/ case-study/
jt-hughes.aspx
Brand: Mango Bikes Agency: Adestra
Mango Bikes, a quirky
and fun cycling retailer, used email automation to re-engage existing customers and boost sales. They created a precisely targeted recurring campaign, aimed at customers who had purchased a bike in the previous year. The email encouraged them to get new accessories or upgrade components of their bike. Mango Bikes achieved a 2,337 per cent ROI from it as a result. fi
garodigital.co.uk/case-study/ mango.aspx
Brand: CTI Digital Agency: Melbourne
Technology-focused full
service agency CTI Digital specialises in content management systems and ecommerce for clients across the public and private sector. London Gatwick Airport turned to them recently to build a mobile-friendly and scalable website to support its bid for a new runway. CTI Digital selected Manchester- headquartered Melbourne, part of cloud company iomart, to provide their hosting. The virtual cloud environment allows them to have greater control over the IT services they use themselves and provide to their clients. fi
garodigital.co.uk/case-study/ cti-digital.aspx
Brand: AkzoNobel / Dulux Agency: Webcredible
Dulux, part of
AkzoNobel, is one of the world’s leading paint and coatings companies. Webcredible carried out the product development and user-centred design of a ground-breaking augmented reality app, the Dulux Visualizer. Since launch, app users have increased by 143 per cent, and usage by 247 per cent. Visits to the saved items page have increased by 242 per cent, and users searching for a stockist by 92 per cent, as well as tester sales increasing by 65 per cent. fi
garodigital.co.uk/case-study/ dulux-akzonobel.aspx
18 issue 23 january 2015
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