FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Bathstore Agency: Pixelgroup
Bathstore enlisted the
help of Pixelgroup in the creation of a new website which, within one week, had increased average order values by eight per cent. The agency worked to consider a multi-channel offl ine and online solution, defi ning how customers intertwined from digital to physical. The design approach supported the need to present product and service integration as one solution, and aimed to create an effortless journey to the user’s chosen product. Bathstore’s service by design proposition resulted in 48 per cent increase in online revenue within the year, as well as 100 per cent increase in mobile traffi c and 150 per cent increase in tablet traffi c. fi
garodigital.co.uk/case-study/ bathstore.aspx
Take one PLC,
one service design consultancy, put them in a room together for 30 days and watch them create transformation by design. Forbidden has rapidly developed a new mobile social video platform, eva, thanks to leading global design and innovation consultancy, we are experience (WAE). WAE started from scratch, and designed a fantastic mobile user experience by creating a new consumer proposition that sets eva apart in an otherwise crowded marketplace. fi
garodigital.co.uk/ case-study/eva-case- study-transforming-
the-way-you-work.aspx
Brand: eva Agency: we are experience
Brand: GAAGO Agency: StreamUK
2014 saw
StreamAMG partner with Irish broadcaster RTÉ and the Gaelic Athletic Association (GAA) to deliver GAAGO: a new innovative online streaming solution providing online delivery of live and on- demand GAA games to global audiences. The GAAGO service was considered a great success among fans of Gaelic games around the globe, with near universal acclaim. It delivered 7,000 days and 163,000 hours of premium content to a global audience of over 150 countries. fi
garodigital.co.uk/ case-study/gaago. aspx
Brand: Nair Agency: Exponential
Exponential
were tasked with developing a video- focused advertising campaign for hair removal specialist Nair, with the aim of increasing purchase intent for the Argan Oil
product. Nair’s video assets were hosted in the Firefl y Video Illuminate creative, with a design aimed to increase the interaction rates of an engaged audience. The campaign achieved results that were higher than the UK benchmark: a 32 per
cent rise in dwell time; 22 per cent higher click-through rate; and 33 per cent higher interaction rate. fi
garodigital.co.uk/ case-study/
nair.aspx
26 issue 23 january 2015
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