FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: 3 Agency: Innometrics
As the world’s
Brand: Boux Avenue Agency: Stream:20
Boux Avenue, the
luxurious lingerie, nightwear, swimwear and romantic shopping destination, wanted to build a sustainable affi liate programme but relied heavily on less than half a dozen affi liates to
drive the majority of their sales. Stream:20 implemented new affi liate programmes which have seen Boux Avenue’s November year-on-year revenues increase by over 290 per cent, and the year-on-year to date revenues increase over 250 per cent. fi
garodigital.co.uk/case-study/ boux-avenue.aspx
Brand: Warner Leisure Hotels Agency: RedEye
Like most ecommerce sites,
Warner Leisure Hotels needed to get a better understanding of its users and customers, hoping to produce a true single customer view which could then be used for accurate segmentation. Utilising RedEye’s data insight service, Warner was able to delve into its customer data and extract valuable customer segments which could then be used to produce engaging campaigns for increasing
conversion and meeting online sales targets. One of its most successful campaigns resulted in an average open rate of 29 per cent and average click-through rate of over 30 per cent.
fi
garodigital.co.uk/case-study/warner.aspx
largest 3G mobile communications operator, 3 has an extensive customer base and many different products and services to offer. With each individual user exhibiting different needs, Innometrics helps the company to provide a personal and relevant experience for each customer. Profi le Cloud creates a personal profi le for each user, which then becomes enriched with the customer’s unique behavioural information and allows 3 to personalise content accordingly. It also identifi es ‘exit behaviour’, which alerts customer service and prompts them to engage customers in conversation, thus reducing the number of lost sales. 3 has already seen up to a 20 per cent improvement in the conversion rate for some of their key products. fi
garodigital.co.uk/ case-study/
three.aspx
Brand: Adama Agricultural Solutions Agency: Building Blocks
Embarking
on a centralised structure to manage your digital communications can be daunting, especially for complex organisations operating in multiple markets. However, it is achievable. Building Blocks’ client Adama Agricultural Solutions, a leading agrochemical fi rm, recently undertook a global re-branding and digital centralisation project across its 45 operating markets. In just eight months, Building Blocks has successfully rolled out 41 websites in 39 markets, and delivered training to 33 countries. fi
garodigital.co.uk/ case-study/adama- agricultural-solutions. aspx
13 issue 23 january 2015
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