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Roca goes Beyond white with inspiring new colours
Claire Gay, marketing manager at Roca, explores how colour is becoming more of a feature in today’s bathroom
W
e often see colour used in rooms around the home, but the bathroom is one area that has mainly remained white. Is it the thoughts of avocado suites and too much carpeting that have kept us reserved when it comes to colour? Whatever the reasoning, this is now changing. Consumers are using colour to design bathrooms
that reflect their own personal style, to create spaces that are functional yet stylish, and align with their own individual aesthetic. Baths, basins and brassware have increasingly become available in a variety of colour options in line with market trends. To meet this demand, Roca has introduced new coloured finishes for sanitaryware alongside new Everlux PVD brassware coatings to complement its existing product offering.
Taking colour to the next level Colour is trending once again, and new finishes are being introduced all the time.
Roca has been investing both time and money
into creating new colour options for a select few ranges. Based on in-depth market research, the company has been developing new colour formulations and they are now introducing for the new Beyond Collection.
Roca prides itself on setting extremely rigorous quality standards when it develops new products, which far exceed EU requirements. By setting these exacting
standards, Roca can create September 2019 · kbbreview stunning bathroom collections, including the new Beyond range. Epitomising glamour and sophistication,
Beyond features elegant curves and soft lines to deliver a sleek and contemporary design. The full range includes WCs, basins, furniture and baths all manufactured from Roca’s latest and most innovative materials – FINECERAMIC® and SURFEX®. The five new Beyond colours finishes are beige,
coffee, pearl, onyx and matt white, to complement the existing option of white. This will allow people to purchase a complete bathroom suite in any of the new finishes without compromising on functionality.
Not all brassware is manufactured equal
It is not just sanitaryware that is in the spotlight, brassware is also experiencing a revolution in terms of colour. We know that updating brassware can have a huge impact on the design of a bathroom and adding colour takes this a step further. Selecting the right brassware in terms of style and design is important and, once it has been chosen, you want the finish to last. To reassure consumers that their coloured brassware will stand the test of time, Roca has introduced its new Everlux finishes. Everlux is a PVD (Physical Vapour Deposition)
coating that has excellent durability as well as being resistant to scratches and impacts.
The sophisticated Everlux finish is obtained by
means of an innovative physical vapour deposition (PVD) process using the ionisation of metals and noble gases, which are combined to create a fine metallic coating. This coating, based on extremely
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hard metals such as titanium or zirconium, is uniformly deposited over Roca’s high-quality galvanised chrome plating, resulting in a surface with extreme hardness and extraordinary resistance to scratches, impacts and cleaning agents. Through this process, Roca has been able to
create a range of colours with a gloss or matt finish to offer multiple combinations in the creation ranges that are sophisticated and highly durable. What’s more, because this is a purely physical technique, the Everlux finish is developed without using harmful chemicals during the production process, thereby protecting the environment. There are now eight colour finishes available including, titanium black, rose gold, gold and chrome, which are all also available in a brushed finish to create a softer, muted look. The Everlux coloured finishes will be available for selected brassware lines including Insignia, Naia and Escuadra. To complement the coloured sanitaryware and brassware, Roca is also introducing a range of accessories so consumers can achieve a fully coordinated look.
• To find out more about the new colour finishes available and for more information visit
www.uk.roca.com
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