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PRODUCTS | Added value: Kitchens 1.


The best results are achieved through a


holistic design- to-installation


approach, working closely with


customers from inception through to completion to ensure the best end product


Lee Ferris, managing director, Bell of Northampton


then you will reap the rewards and increase your bottom line. Bell of Northampton is a good example of one of those innovative “destination” stores selling not only kitchens and bathrooms but fi res and stoves, outdoor furniture, bedroom and living room furniture, as well having an art gallery and café on-site. The company also offers an interior design service. Managing director Lee Ferris comments: “We have a unique blend of products and services alongside an enjoyable retail experience, and there is always something new to see in-store and online.


Holistic approach


“At Bell, we believe the best results are achieved through a holistic design-to-installation approach, working closely with customers from inception through to completion to ensure the best end product.” For DeVol in Loughborough, the set-up is quite different, with nearly everything sold – from kitchen cabinetry, display cabinets, knobs and handles, seating and tables, and even kitchenware – being made on-site in the company’s workshops. Creative director Helen Parker explains the thinking behind the company’s ethos: “Many clients have quite a set idea of what they want and it would be easy to just draw up a plan that matches their wishes and quote accordingly, which doesn’t really call for a qualifi ed designer – any ordinary kitchen salesperson could do that. We care about good design and we would like every DeVol kitchen to meet the client’s brief and uphold our own principles, without having to sweep aside aesthetics.” Our third panel contributor, One Stop Kitchens, truly is a “one-stop-shop”, offering kitchen fi tting and painting and decorating, building work, electrics, plumbing, tiling and fl ooring and more.


Sales and design manager Garry Connolly comments: “We have always felt that to get the maximum from our business we had to offer a full service.


“A lot of our competitors are afraid to remove walls and resite plumbing and only look to fi t the minimum, for example the units and part of the electrics and plumbing. “But most people want a full service from start to fi nish, and this could include plastering, lowering ceilings, LED ceiling lights, boiler relocation, splashbacks, fl ooring, and painting to fi nish the room. “Also, many kitchen retailers are happy to simply swap a kitchen and keep the layout exactly the same, whereas we would prefer to give our customers something entirely new.”


Benefi ts So why should kitchen retailers look to expand their operations and take a more holistic approach to kitchen design? And what are the benefi ts to both the customer and the retailer? Firstly, the retail market is becoming increasingly competitive and diverse, with so many different ways to purchase, and, as mentioned earlier, consumers are increasingly time-poor and don’t want shopping, especially for a purchase as signifi cant as a kitchen, to be a hassle or a chore.


72 2.


Below: Boasting a modern yet industrial design, Armac Martin’s Sparkbrook collection offers a contemporary range of hardware that complements a classic look


1. The Hampton Classic freestanding sideboard forms part of the Living Collection by Masterclass Kitchens


3.


2. Marta from the Malmo Rigid luxury vinyl tile (LVT) range, one of 17 fashionable tile and woodgrain designs


3. Sycamore’s Motorised Pop-Up Module with power sockets, USB ports and a Bluetooth speaker





The Howard Dining Table by Jean-Marie Massaud for Poliform UK. The steel and wood frame can be enhanced by a slim wood-fi nish frame that lends it warmth or can be completed with an elegant marble table top


kbbreview · September 2019


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