The 1810 Company | MANUFACTURER PROFILE ‘WE’RE THE
WITH A DEDICATEDLONDON SHOWROOM’
AONLY SINK 1. 2. ND TAP BRAND M
y visit to The 1810 Company’s brand new showroom in London’s Business Design Centre (BDC)
coincides with the New Designers
exhibition. Held annually, the show gives design graduates and businesses the opportunity to network and exchange ideas and is just one of the many regular fairs – including the Surface Design Show – held at the centre each year. The venue is buzzing with young and aspiring designers all looking for potential opportunities and employers and it gives me a real feel for why 1810’s founder and managing director, Gareth Williams, and his team decided on this location. “BDC has this really cutting-edge design vibe,” explains
Williams. “We’re looking to increase our presence in the architect and design sector, so it felt like the right fit for us. “Also, we’re a trade-only showroom – we’re here to support our retailers. If we’d opened up on a high street, we would have had lots of consumers coming in asking to buy, but this way they have to know we’re here.”
Opening a showroom in London is a big statement for any brand – it sends out a very powerful message about the health of the business and its intentions for the future. But to make such a significant investment at a time where the effects of Brexit
September 2019 · kbbreview
uncertainty are taking their toll across the industry makes this launch even more impressive. “We [the nation and industry] are going through a challenging time at the moment for sure but, with the launch of this showroom, I hope we’re sending out the right message,” Williams explains. “Showing that we’re willing to invest to support our retailers and the growth of our business at a time like this is hopefully the positive message the industry needs. It’s a fantastic asset for 1810 and our retailers and I think we’ve done a pretty good job at making sinks and taps look exciting.” But, as Williams explains, there’s more to the showroom launch than just purely a statement of the business’s defiance in the face of Brexit.
“At least 50% of our business comes from within the M25 but, being based in Mold, Flintshire, it’s always been a challenge to get our London customer-base up to see us,” he explains. “When we looked at it, to have a presence in London where we can meet our retailers regularly, train them and where they can bring their clients down to see a larger product range felt like it was an investment worth making. “We’ve taken out a five-year lease on the showroom and are
the only sink and tap brand that has a dedicated London„ 59
1. The Spirale tap in its various colour options 2. 1810 sink and tap displays behind an eye- catching Corian island
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