Britannia | ADVERTISEMENT FEATURE
Charlie Kingham in Guildford is proud of the bespoke kitchens he creates and stakes his reputation on their quality and that of the appliances he sells with them. That’s why he works with Britannia. He tells us why…
‘Britannia me away…’just blew
C
harlie Kingham is much more than just a kitchen retailer – he is a proud craftsman from the bespoke cabinetmaker side
of the industry. That makes him a hard man to please and his attention to detail and commitment to working closely with his clients means he is staking his reputation on every product he sells. Kingham has recently become a Britannia Life partner. This means he can offer customers membership of the Britannia Life club with benefi ts including a premium free-of-charge delivery service (see box). His relationship with Britannia began after a client
asked him about the brand and he discovered a range of quality products that fi tted with his ethos. We caught up with him at his showroom in Guildford, Surrey, to fi nd out more…
Q & A
Q: What’s the history of your business? A: I’d had a background in photography and other creative experiences, but I’d always loved furniture and design. I sat down and started designing kitchens and it just came naturally to me – I’d fallen on something that I just loved doing. That was in 2010 and in January 2012 I opened our fi rst showroom in Marylebone, London. We’re now based in the centre of Guildford as it’s the perfect customer profi le for us.
Q: You make all the bespoke furniture yourself, so what are you looking for when you choose your suppliers? A: I want to see something different, something unique. It also needs a real USP and has to have really high build quality. In the end, I just want to see something that feels right and creates a complete package for me and my business.
September 2019 · kbbreview Q: What was it that fi rst attracted you to
Britannia? A: I always thought there was a real gap in my offering for quality range cookers in the premium price bracket and it was actually a client who put me on to Britannia as we were talking about her kitchen project. I went and had a look and they blew me away. The build quality is great, the price point is spot on and the Colourange service – where they can match any colour – is a real USP, too.
The other thing is, to be frank, that I make money on a sale. That’s not really the case with many of the other brands operating in the market and that makes me feel really valued and important to them.
Q: What do you think of the new Britannia Life service offering? What does it mean for you? A: For me, it just makes life so much easier. For a start, they’re going to deliver it for free, install it and take away the old appliances – it’s another great selling point, as I’m not giving that delivery charge off my profi t. I just feel there’s that bit more protection. For the customer, it means they get more than just a good-quality product – they get fi rst-class service throughout the whole journey, from a personal demonstration, benefi ts and aftercare service.
Q: How does it help you when you’re talking to your customers? A: There’s some great after-service for the client, of course, but what really works for me is the level of trust it gives the customer in what I’m saying. Being part of Britannia Life means I can say with all honesty that I work really closely with them, I rate them and the product very highly, and the customer trusts my recommendation.
Q: Would you recommend Britannia Life to other retailers? A: Absolutely, it’s a fantastic overall package. Great products, great price point, great service and a real feeling that you’re valued.
Britannia Life
more about the Britannia Life scheme and what it offers customers
M
Britannia Life is an exclusive club that offers a host of benefi ts and next-level service experience to new Britannia customers who buy a range cooker
through
participating retailers. Service benefi ts include: • A complimentary white glove delivery service including installation of the new product and removal of the old appliance; • Personal, in-home product demonstration; • Dedicated pre- and post-purchase support from the UK-based customer service centre; • Everything is supported by specially trained, in-house engineers; • Britannia Life members will receive a free range-cooker care pack after installation; • Regular communications offering bespoke recipes and offers.
Contact
Retailers who wish to become a Britannia stockist and offer Britannia Life to their customers can contact
enquiry@britannialiving.co.uk
77
ark Davison, managing director of Britannia’s parent company Glen Dimplex Home Appliances, tells us
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