The 1810 Company | MANUFACTURER PROFILE
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showroom – that sends out a very strong message about where we are and where we’re aiming to be.” Even without the addition of its swanky new London showroom, over the past 10 years Williams and his team have achieved a great deal. Back in 2017 – having outgrown its premises for a second time – the company invested in a new HQ in Mold and, to cope with further growth, last year the company doubled its sales team – bringing the number of ASMs out on the road to eight. “We’re opening new accounts weekly, so we’re doing well despite the uncertainty out there,” he says. “Overall the company grew 40% last year in comparison to 2017 and a big part of that growth was down to retail studios – a sector that grew by 67% in its own right for us. We doubled the sales force last year, so there were a lot of boots on the ground and we’re beating targets by 15% to 20% year on year. It’s fantastic really and I’m extremely proud of everyone involved.” You can’t deny that Williams – and his team – have built up an enviable reputation for 1810 over the years as one of the UK’s leading sink and tap manufacturers, but what does he put the success down to?
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Showing that we’re willing to invest to support our retailers and the growth of our business at a time like this is hopefully the positive message the industry needs
September 2019 · kbbreview
1. Display shows various sink and tap colour options from white to copper 2. The 1810 Company’s new showroom in London’s Business Design Centre
“I launched the business after having been CEO of Teka UK for 10 years,” he explains. “I knew that independents were looking for more support from their suppliers, so I set out to build a brand that would become the independents’ choice.
“The appliance market was already saturated, so I looked at the sinks and taps market instead. I’d previously worked at Blanco, so it was a market I knew well and, while there were a couple of big, well-established brands at the top of the market, there wasn’t one sitting strong in the middle and that’s what I wanted to create.” He admits that it took a while to get noticed by the bulk of independents, with many favouring the more well-known brands. However, they picked up a considerable amount of contract work with some of the UK’s major house builders – including
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