Interactive BIG DATA AND GAMING ANALYTICS
Big data and analytics: the safest bet in the gaming industry?
Yaron Morgenstern, CEO, Glassbox
Yaron Morgenstern has been the CEO at Glassbox Ltd since October 2015. Prior to this role, Yaron served as General Manager of Financial Markets Compliance at NICE Systems. He led both the NICE Trading Floors & NICE Actimize Capital Markets Compliance groups, and was responsible for the execution of the unique Holistic Surveillance vision that combines trade and communication surveillance capabilities. Yaron oversaw product creation, solution delivery, go-to-market planning, and client relationship management activities across NICE compliance solutions. He was responsible for growing market-leading position and ensuring continuous innovation, decision making, and agility to meet the needs of financial firms around the world. Yaron also holds a B.S. in Industrial Engineering and MBA from Ben Gurion University in Israel.
P82 NEWSWIRE / INTERACTIVE / MARKET DATA
Imagine if you could sit behind every one of your online players while they interact with your site or mobile app. You could see exactly what they see in real- time, experience their frustrations, and understand why they acted and responded the way they did.
It might sound impossible – at least without investing in a lot of man power - but with the big data analytics and session replay tools available today, this dream scenario is now becoming a reality.
Millions of people gamble online every day and each time they log on, they leave a unique digital footprint in their wake. Tis data represents a potential goldmine for gambling firms, holding valuable insights into player and site behaviour at each step in the customer journey. Yet, despite its potential value to the industry, there’s never been a way of collecting this information in a format that could be accessed and analysed efficiently and effectively. But now, that’s all changed.
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