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Scientific Games’ Greg Colella with the TwinStar WaveXL Scientific Games’ enclosed Interactive Theatre


The unique U-Spin Cash Spin wheel The Die Another Day slot feature in action


Scientific Games provoked outrage and intrigue in equal measure with its Interactive Theatre at G2E


Scientific Games caused quite the stir at G2E. On build-up day its fully enclosed stand was the talk of the exhibition, with its monolithic blue structure revealing nothing of the contents inside. Security was posted at the entrances and guests needed to register and present their passes for scrutiny before entry.


As a concept it worked to create an air of mystery to the booth and privileged acceptance once allowed access to the space and it provoked strong reactions from visitors and exhibitors alike. Some hailing the concept as distinctive and effective, others stressing that it failed to grasp the essential nature of an exhibition - which is to show products.


Speaking to the Scientific Games’ team within the interactive theatre, they were delighted with the filtering of visitors to the booth and the lack of competitors jostling with customers to sample the latest innovations. Te company described the stand as a Scientific Games experience, connecting visitors with the Scientific Games’ experts to get a first-hand look at new games, platforms and systems. Enveloping customers in innovative products and systems the booth was designed to show how these products seamlessly work together on the casino floor and create opportunities to play anywhere, anytime.Tere were hints that the concept might make the journey to London for ICE, but that’s a decision to be made once all the data from the show has been gathered. What was indisputable was the fact that slipping past security was worth the effort.


Our tour guide of the Scientific Games booth at G2E P72 NEWSWIRE / INTERACTIVE / MARKET DATA


2018 was Greg Colella, Vice President of Product Marketing, Gaming Division at Scientific Games. He had recently given us his view of Scientific Game’s Tech Innovations in out slots article in the October issue, so it was a perfect opportunity at G2E to have Greg run through the highlights at the booth. Dragon Spin Age of Fire is one of Mr. Collela’s personal favourite games from G2E 2018, with the cabinet playing a major part in the pick. “Te ALPHA Pro Wave ushered in the curve craze with the original curved monitor cabinet, which became one of the most successful ever cabinets, such that it has been mimicked by practically all our competitors,” stated Mr. Colella at G2E. “Te larger 49ins. displays and 4K resolution ultra-high definition screens now ensure games on the new TwinStar WaveXL generate the kind of graphics only seen in high-end home theatres.” Games available on this cabinet include enhanced versions of player favourites such as Dragon Spin Age of Fire and Cash Wizard World, in addition to Jin Ji Bao Xi- Endless Treasure and Jin Ji Bao Xi - Rising Fortunes.


When it comes to innovation, no series demonstrates Scientific Games' cutting edge- approach like the James Bond series and the line-up at G2E pushed boundaries further than ever before. Te company showcased platforms


and innovative game mechanics through new titles that evoke the adrenaline and intrigue of the movies. Tree new Bond titles were unveiled at G2E 2018, including: Die Another Day, Goldeneye and Live and Let Die.


Die Another Day (arguably the worst James Bond film ever made - who makes an Aston Martin disappear?), was one of the most talked about slot machines at the show thanks to its unique bonus event. Te cabinet uses Pepper’s Ghost technology. Pepper's Ghost is a special effects technique for creating transparent ghostly images. Tis technique has been a staple of theatres and haunted houses since John Pepper popularised it in the 1800s. It works by reflecting an image of the ‘ghost’ on a sheet of plexiglass. Te Die Another Day cabinet uses the technique by mechanically sliding up the main curved monitor to reveal what looks like a large open space within the cabinet that’s filled with floating images utilising the Pepper’s Ghost technique. Te effect is unlike anything seen in slot gaming to date and while an expensive showcase machine, casinos looking for something completely different have found the product that fits the bill.


Te G2E show this year was awash with wheel spin games, but there was only one that fully engaged the player. U-Spin Cash Spin features a bespoke cabinet design. It’s such a simple idea, but the exceptional execution of a wheel game in which the player mechanically spins the wheel themselves makes it one of the standout products of the show - and that’s our words not Mr. Colella’s. Players physically touch the wheel and spin it to generate a prize. It’s simple, obvious, but hugely appealing due to the way in which the wheel has been implemented into the design and in the way it feels to spin the wheel yourself.


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