SUZOHAPP showcased its vast range of gaming equipment at G2E while emphasising the support network for OEMs at both the local and global level. G3 spoke to new recruit, Mike Sigona, about the capability of the company to serve the every need of its OEM clients
Mike Sigona is the new Global Product Manager for Gaming and Business Development in Europe for SUZOHAPP. Speaking to him on the G2E booth in Vegas, he explained that his business development role is to provide support across European and adjacent markets for the entire range of SUZOHAPP products. More than half of the SUZOHAPP sales force is non-gaming focused, while one of the largest percentages of the business is focused upon monitors, an area of special interest for Mr. Sigona, who prior to joining SUZOHAPP in July 2018, has more than 30 year’s experience in display and touchscreen technology with ELO Touch Solutions.
Despite selling a vast and varied catalogue of gaming products, SUZOHAPP sells more monitors than many of the dedicated monitor manufacturers on the floor of the Vegas show. “More and more customers are turning to SUZOHAPP to deliver their gaming monitor needs,” explains Mr. Sigona. “Tere has been something of a race-to-the-bottom in the monitor market as sellers compete solely on price, which has meant that the end product has suffered. SUZOHAPP is determined to bring back quality with its cost efficient solutions.”
ELO is undoubtedly the top-of-the-line monitor product available from SUZOHAPP. If an OEM wants to create a precision machine they demand ELO. Te second monitor brand from SUZOHAPP is Vision Pro, the company’s own in-house brand that represents quality, speed of delivery, customisation and the simplification of OEM sourcing requirements. “Te conversation with an OEM can start with the monitor, but leads to conversations about printers, cabinets, locks,
Patir has tripled down in the US gaming market with new hires and product ranges
Patir tripled the size of the booth at the G2E gaming show in Vegas matching the upscale in the company’s expansion in the US casino market.
In the past 12 months the company has grown its sales team in the US to five, with Vegas, Reno, Washington State and Chicago sales bases now operational. Te company has also launched a new hospitality range to cater for bars, dining areas, lounges and outdoor seating areas, which has proved an immediate hit with operators.
Speaking to Dennys Patir, CEO of Patir USA at G2E, he explained that the company had found its niche in a highly competitive US market, occupying a position in which the company delivered the highest quality at a great price point. “Shipping
SUZOHAPP’s Goran Sovilj and Mike Sigona pictured at the G2E show
SUZOHAPP simplifies OEM sourcing with its broad range of local resources and global capability
buttons and toppers, all of which we can supply as a cost-efficient single source supplier. Either we supply off-the-shelf, distribute top brands or manufacture custom components to order, we can offer something that fits the remit perfectly.”
As the conversation at G2E squarely focused on the opportunities in the US presented by sports- betting, Mr. Sigona explained that SUZOHAPP is perfectly positioned to enable online operators to take their solution into the land-based sector utilising the skillset and hardware know-how within the business. “SUZOHAPP can supply everything a customer needs to bring their solution
to market,” stated Mr. Sigona. “It’s not about ordering from a catalogue - we sit down with our customers to find the best solution that meets their needs. And if it needs to be bespoke, we do the assembly too. We have a plastic injection moldings facility in China, which allows us to make specialised boards in low volume. We have factories in Europe too - including and a huge facility in Poland. SUZOHAPP has 1,000 people, 35 offices in 18 countries and a team of over 150 engineers upon whose skills we can call. Tis is a truly global company that can scale to the needs of our customers in whichever market they are operating.”
US Patir team of Jim Keranen, Brian Harpling, Steve Jackson Dennys Patir and Steve Ogden
from our manufacturing facility in Europe we are matching and beating our US competitors in regards to increasingly important lead times,” explained Dennys Patir. “We have ‘Americanised’ our chair range to accommodate the tastes of the market, creating a range with new designs and
improved comfort, which have met with instant approval from our customers. Our speed of response to customer requests is unparalleled and the team of seasoned sales veterans that currently form the Patir team in the US is highly experienced and knowledgeable.”
NEWSWIRE / INTERACTIVE / MARKET DATA P63
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