The NovoPrime Sports Betting Solution featured prominently on the booth
betting has proved fruitful as the US sports betting market is now open for business. Novomatic has teamed up with Sportradar to co-develop an innovative line of sports betting products and services. Simply put, Novomatic is supplying the hardware to the proven software from Sportradar to create a sports-betting offering for immediate impact on the US market.
NovoPrime Sports is built on web technology for all betting channels which enables new features to be quickly developed and distributed across all platforms. It also allows decentralised development teams working on a shared codebase and development of integrations to be shared. NovoPrime Sports is built to scale according to demand and not suffer slowdowns and degradation. Cloud native with elastic scalability.
NovoPrime Sports is completely multi platform and can be easily ported to any device. Other competitors have ringfenced teams and no cross platform development. Fully modular and componentised solution allows faster feature development and integrations. Progressive technology allows a strong and stable product compared to our competitors, many of which have core systems over 15 years old.
Novomatic’s Partnership with Betradar provides a solid risk management foundation for your platform," explained Novomatic's Alan Bruce at G2E show. "Betradar’s Managed Trading Services (MTS) is the most effective risk, liability, and player
management service available for sports betting operators," said Mr. Bruce. "MTS is the only solution based on the full control of all components necessary to power a modern and performing sportsbook: from data collection to ticketing, trading and content."
One of MTS’ key strengths is its inherent flexibility –fully tailored to every operator’s business needs. Its modular service structure guarantees that Betradar can deliver a bespoken solution to help to drive the business in any direction desired. It also ensures independence in all operations. Enjoy a variety of benefits from optimised pricing to risk management – with the guarantee to keep complete control over your own in-house trading. Configuration can be setup per shop, channel or terminal – multiple and different UIs in the same shop with AB testing (also with web analytics).
Te Novo Prime solution went was homologated and went live in the summer of 2018 in Italy, with plans for mobile and web solutions in place for launch this autumn. Novomatic is preparing to be market ready for the US in Q4, 2018.
Greentube online content was also featured prominently at G2E within the NOVOMATIC Interactive area with titles such as Almighty Reels - Realm of Poseidon, Jaguar Moon, Steinhaus and Asian Diamonds being some of the many highlights. Online versions of Novomatic slots popular in the US land-based market include From Dusk Till Dawn and the Tales of Darkness series
with Lunar Eclipse, Full Moon and Break of Dawn themes – part of an exciting range of omni-channel offerings.
On the interactive area of the booth, Greentube unveiled a prominent display of online and mobile solutions for regulated markets in the Americas, as the NOVOMATIC Interactive division expands in the region. Some of the best-received games included online versions of popular NOVOMATIC slots that included From Dusk Till Dawn and the Tales of Darkness series. Sharing the booth with Novomatic and Greentube at this year’s event was Ainsworth Game Technology, whose portfolio included the company’s Class III, Class II, Washington State and Historical Horse Racing product lines. New standalone and linked games, new titles on the A640 cabinets, online gaming content, and the new upgraded EVO cabinet made their North American trade show debuts, alongside new linked progressive brands – including the brand new PAC- MAN Link series.
Harald Neumann, CEO NOVOMATIC, said: “Tis year’s G2E has been an exceptional and great show to present our 360-degree gaming portfolio as well as our new products releases. Te US market plays a key role for us – through our partnership with Ainsworth and joint booth at G2E, we are uniquely positioned to benefit from its established market presence and jointly increase our market share. In addition, the sports betting corner at the NOVOMATIC booth was not only a complete success but also of great strategic importance.”
NEWSWIRE / INTERACTIVE / MARKET DATA P65
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