Towering Success for Aristocrat in Venice EMEA
Casinò di Venezia has become the first casino in Europe to go live with one of Aristocrat’s most innovative games, Mighty Cash Big Money
Mighty Cash Big Money is the first linked progressive game package theme on Helix Tower
EMEA CASINO SUPPLIERS
CROATIA – Last month saw Croatia’s Casino Show return to Hotel Westin Zagreb Crystal Ballroom as MSFG and C&C Austria hosted its annual distributor event. Supporters of this year’s gaming show included StylGame, CPI, Alfastreet, VizExplorer and ecash, with headliners IGT and Scientific Games showcasing their latest products for the local market. These included IGT’s Axxis 23/23, CrystalSlant, CrystalDual and CrystalCurve cabinets and games, Fort Knox and Axxis 3D cabinet; with Scientific Games exhibiting its Dualos cabinet with Rolling 777 and Pink Panther games.
Casinò di Venezia, the world’s oldest established gaming house founded in 1638, has become the first casino in Europe to go live with one of Aristocrat Technologies’ Mighty Cash Big Money on the revolutionary Helix Tower platform.
Stefano Piasenti, Casinò di Venezia Slots Director, said: “Our customers demand the latest and greatest developments in gaming and we are always delighted to bring them new concepts with the highest levels of entertainment. When we first saw Helix Tower on the first day of the ICE show in London, it simply became a ‘must have’ for us.”
Erik-Jan van den Berg, Aristocrat Sales Director – EMEA (Casino), added: “Tere has been huge anticipation and strong demand for this exciting new product. Casinò di Venezia is one of our longest standing strategic partners with a highly
UK
THE NETHERLANDS – Holland Casino has released an artist’s impression of its temporary casino due to be built in Groningen, a northerly city in The Netherlands. The exterior façades accentuate the use of gold, yellow and black, while the interior uses warmer tones and atmospheric lighting to create an intimate setting. The casino is characterised by a well-organised gaming room (with gaming tables and slot machines) and a striking bar across a total area of approximately 2,200sq.m. The temporary facility is smaller than the definitive location, which will be built in Groningen in the coming years, though at present a location has yet to be determined.
PORTUGAL – Pragmatic Play has agreed a deal with the operator ESC Online, market leader in Portugal. This latest agreement will see the provider’s premium content, including recent releases Da Vinci’s Treasure, Peking Luck and Madame Destiny, as well as top performers Wolf Gold and Great Rhino.
Melissa Summerfield, CCO at Pragmatic, said: “We are thrilled to have agreed this deal with ESC Online, one of the most respected brands in Portugal and leader in a growing and exciting market.
“We consistently strive to bring premium, mobile- focused entertainment to our clients, supported by responsive service, and we look forward to bringing our passion to Estoril and its players.”
Rui Magalhaes, General Manager at Estoril Sol Digital, said: “We are very pleased to be hosting Pragmatic Play’s immersive portfolio of content, and are certain that they will be a hit with our players.”
P22 NEWSWIRE / INTERACTIVE / MARKET DATA
ICE exhibition organiser, Clarion Gaming, has released a new Code of Conduct to provide a safe, respectful, ethical and appropriate working environment for everyone, including staff, exhibitors, customers and suppliers, which is not discriminatory towards, or offensive to, individuals or groups for reasons of age, disability, sexual orientation, class, ethnicity, race, colour, faith, marital status or gender. Tis new dress code applies to stand staff, stating that partial or total nudity or overtly sexual or suggestive clothing or marketing methods will not be allowed. At the discretion of Clarion Gaming, the sole possible exception to this rule may be promotional characters that are seen ‘in-game,’ but exhibitors must obtain permission in this respect from Clarion Gaming show management prior to commencement of the show. If, for any reason, stand staff and/or an exhibit and/or its contents are deemed inappropriate by Clarion Gaming show management, the exhibitor will be asked to alter the attire of its stand staff and/or the exhibit and/or its contents.
competitive and ultra modern mix of product on its gaming floor. As the first signatory of Helix Tower, we were committed to ensure it landed there first and are extremely pleased with its prime front of house position, making a grand statement to all visitors.”
Helix Tower comprises a line of four Helix+ cabinets sporting 55-inch portrait toppers which abut one another to form a giant video wall. Game-driven animations, progressive jackpot values and bonus features are played out on the large overhead screen, offering anticipation events and win celebrations.
Mighty Cash Big Money is the first linked progressive game package theme on Helix Tower, incorporating the Mighty Cash feature derived from Aristocrat’s Lightning Link Hold & Spin mechanic.
Formula 1 has opened its racing series to sports-betting
UK
Formula 1 has completed a deal to open up more betting markets in the series, which it says will give fans new ways to engage with the action.
Te sport’s owners have announced a partnership with Interregional Sports Group to produce an F1 betting offering that will work with data taken directly from the track on race weekends.
Te deal will enable an expansion of in-play betting markets. F1's Commercial Managing Director, Sean Bratches, said the championship is delighted with
the arrangement, with the aim of making the most of the data which is generated at every grand prix.
F1 will also work with Sportradar, which partners with major sports rights holders to fight against betting- related match fixing and corruption through its fraud detection system.
Simon Vumbaca, CEO of UK- based motorsport betting company Pitstop Betting, said the deal was "great news and has been long awaited. Te Formula 1 deal, at more than $100m over five years, would make cost of acquisition per player very high, which would indicate that the aim may be more to talk to F1 fans and take them to bet on other sports rather than necessarily F1," he added.
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