Interactive GREENTUBE - CREATING GAMING BRANDS
Winning chances - creating definitive online slots titles
Offered the chance of an exclusive interview with Vienna-based Greentube’s Chief Financial and Games Officer, G3 leapt at the opportunity to pick the brains of Michael Bauer ahead of the industry meet ‘n’ greet calendar event that is SiGMA
Could you explain the process in which Greentube curates its games offer?
Michael Bauer CFO/CGO Greentube
We are looking at expanding into the Americas by entering Columbia most probably this year. The process in Columbia is that we will start with a predominately land-based portfolio, content that is performing well in the market, and then add a selection of our best online titles.
P78 NEWSWIRE / INTERACTIVE / MARKET DATA
Greentube collaborates with various development studios inside and outside the NOVOMATIC Group. We have in-house content production and based on the strength of these development studios, we try to create a diverse games offer that addresses a large group of players and ensures our offer is as interesting as possible for online operators. And it is always a mix between land-based proved titles and online first titles.
Greentube only supplies to regulated markets. Our focus is still Europe at the moment and we are looking at expanding into the Americas by entering Columbia most probably this year. Te process in Columbia, for example, is that we will start with a predominately land-based portfolio, content that is already performing well in the market, and then add a selection of our best online titles. Once we see emerging trends, we can continue to produce in that direction and if there is some new content rolled out in the land- based area, we also try to develop it for online.
When you select a game from the Novomatic portfolio for release online, what are the
timescales involved and what processes does the game undertake within Greentube before release?
If the game is already fully developed for land- based, we first contact the studio that has produced the game. Some of those studios are also actively producing these games on the Greentube SDK – meaning for our online channels.
We can also produce that game in-house. Based on the complexity of the game, this will take a few months up to half a year until the game is finished. From that point it goes into our QA and we start developing the marketing material. Once QA is finished, we’ll go into the licensing process to get the product licensed for the different markets. Afterwards, once the definite go-live date has been defined, the game lands in our release roadmap and is available for our B2B partners.
What are the most difficult elements to translate from a land-based to online game?
Land-based versions have more screens, bigger sizes, some of the games even have additional elements like vibrating chairs and other
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