Lewis Pek Editor


Comment


November 2018


I’ve held the view for a long time now that awards are great occasions for dressing up and having a good time, but please stop telling me about them as though they’re news. One of the stories from the recent G2E show sums up my feelings on the subject, whereby an exhibitor purchased ‘priority stand breakdown, entitling the company to take down their stand and exit the show ahead of everyone else. The only issue was that every exhibitor had bought the same package - effectively cancelling each other out. My view is the same with awards - if you all have one then essentially, no one does.


The bump in the road of my argument comes with the Women in Gaming Awards that are now part of every cycle of ceremonies. I view the photos and the press releases about these events and congratulate the industry on doing its bit for gender equality - and yet... if you look through the job titles of the winners a distinct pattern forms - marketing managers and HR directors win the majority of awards on offer. There’s the occasional CFO, but it’s rare, and I haven’t seen a CEO pick up one of the awards - though I’m not saying my research is exhaustive.


I’M NOT SURE IF WOMEN IN GAMING AWARDS ARE ALL THAT USEFUL IN CHAMPIONING EQUALITY AND FAIRNESS IN THE INDUSTRY


What’s clear, however, is that gender diversity in the gaming industry doesn’t just have a glass ceiling, it’s more a steel shelf that splits the men from the women in the top jobs right across the operator and supplier sectors.


At a recent gaming conference in Europe discussing gender diversity, one woman in the entire room was a Managing Director of their business. Kate Chambers from Clarion Gaming was a panel member discussing the Code of Conduct for the ICE show in London and the need for a proportionate response to issues facing exhibitors using stand staff to promote their products at the exhibition. If you removed HR and marketing employees from the room, she would have been the only woman left in that conference room.


I’m not sure if Women in Gaming Awards are all that useful in championing equality and fairness in the industry, or whether it’s a case of window-dressing to say that the industry is ticking a diversity box, outwardly presenting the image of equality without actual doing anything to address the top-heavy balance in which women are under-represented in the boardrooms of all the industry’s gaming companies.


Women do an amazing job in this industry, they just need to be rewarded for it with more than just an award.


EDITORIAL


G3 Magazine Editor Lewis Pek


lewis@gamingpublishing.co.uk +44 (0) 1942 879291


G3Newswire Editor Phil Martin


phil@gamingpublishing.co.uk +44 (0)7801 967714


Features Editor Karen Southall


karensouthall@gmail.com Consultant


John Carroll carroll@carrollconsulting.de


International News Editor James Marrison


jamesmarrison@gmail.com Contributors


John Hagan, Martin Britton, Pascal Camia, Tom Nieman, Michael Bauer, Mikael Hansson


ADVERTISING


Commercial Director John Slattery john@gamingpublishing.co.uk +44 (0)7917 166471


Advertising Executive James Slattery james@gamingpublishing.co.uk +44 (0)7814227219


Advertising Executive Alison Dronfield alison@gamingpublishing.co.uk +44 (0)1204 410771


PRODUCTION


Senior Designer Gareth Irwin


Production Manager Paul Jolleys


Subscriptions Manager Jennifer Pek


Commercial Administrator John Pek


P4 NEWSWIRE / INTERACTIVE / MARKET DATA


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