understand exactly what they want from their gaming experience, rather than send them an array of offers.
Trough a simple phone call, you can build up a relationship much quicker than a generic email bonus offer. Rather than cold call customers with an offer they cannot refuse, the most effective approach is to ask them what kind of content they prefer, and the reasons why they have become inactive. Te conversation is effectively a unique moment to interact, engage and communicate with your customers, whilst allowing our agents to build up a picture of the player’s likes, dislikes, and current circumstances.
Tese calls can also help to identify problem gamblers when talking to them directly. Whether there are issues with age restrictions or problem gamblers, operators can make note of the individual’s details to ensure they aren’t contacted again.
Rather than cold call customers with an offer they cannot refuse, the most effective approach is to ask them what kind of content they prefer, and the reasons why they have become inactive. The conversation is effectively a unique moment to interact, engage and communicate with your customers, whilst allowing our agents to build up a picture of the player
In addition, personal phone calls are an effective way to help operators differentiate themselves in a saturated marketplace, by offering excellent customer support. Going the extra mile can make a real difference and improve a brand’s reputation showing they truly care for their customers.
Trough our experience of customer support at Enteractive, we have found that quality relationships can create up to 10 times longer connections and improve loyalty among players.
By talking to players and listening to their needs, operators will soon reap the benefits of taking this alternative approach to player engagement.
As we roll into the New Year, Sweden will remain a hot topic of industry discussion from those eager to assess how re-regulation will impact the iGaming market. With limited bonusing to lean on and increased regulatory scrutiny, it is time to reconsider how we all engage with players and the best approaches to drive loyalty.
NEWSWIRE / INTERACTIVE / MARKET DATA P77
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