The LINQ celebrates official grand opening of ‘The Book’
Insight US Caesars Entertainment
Caesars Entertainment CEO and President Mark Frissora and NFL Hall of Famer Terrell Owens open The Book, the all-new race and sports book at The LINQ Hotel & Casino
Next generation of sports book features fan caves, self-serve beer taps, Sticky Chicken, relay robot, augmented reality games and more, creating the most experiential and technologically savvy sports book, now open on the Vegas Strip
Reimagining the race and sports book and bar experience, Te LINQ Hotel & Casino officially opened Te Book with NFL legend and Hall of Famer Terrell Owens on Tursday, Oct. 11, 2018. Owens joined Caesars Entertainment CEO and President Mark Frissora, for a celebratory pass and spike of the football to commemorate the occasion.
Te Book is designed for guests to take full control of their gaming odyssey. With innovative technology, mobile and self-serve opportunities, and plenty of sports and bar games to engage in, Te Book is immersive and socially-driven.
Te Book features 87 televisions, some as large as 98ins., and the Strip’s highest resolution LED video wall. Among the many additional high-tech and high- touch features of Te Book are:
FAN CAVES: Te Strip’s first rentable living rooms for players and their friends on game day, featuring 98ins. guest-controlled televisions, Xboxes, virtual reality headsets, unique audio zone, bottle and drink service and more. Twelve Fan Caves, with food and beverage packages, are available to purchase for the big game or a casual hang out.
THE TABLET EXPERIENCE: No paper products here – players enjoy some of the latest technological advancements from Samsung and Crestron, giving access to menus, games, and more at the touch a fingertip.
STICKY CHICKEN: Tis is not your neighborhood food truck. Sticky Chicken is chicken with an attitude. Enjoy monster-sized chicken sandwiches including the Gladiator, Early Bird, Fried Green Tomatoes and the Alligator Bait, made with Cajun remoulade, fried green tomato and Cajun slaw. With more than 10 different wing combinations from classic Buffalo to Mango Chipotle to Bourbon BBQ and more, this is some of the best chicken west of the Mississippi. Guests can also find a variety of salads and French fries including Steak and Egg Fries and Te Mess.
GAMIFIED DRINK COASTERS: Did you think that paper products were only for holding drinks? Not here. Drink coaster triggers augmented reality games like Field Goal Kicking Challenges and Hockey Shoot Outs.
MORE WAYS TO BET/MORE WAYS TO WIN: Bet live sports via the newly designed Betting Desk, the Caesars Sports App on your personal phone, or through self-serve betting kiosks within the space (Coming Soon, early 2019). Players take a position on the leaderboards and gain bragging rights for the day’s best parlay, long shot and more.
SELF-SERVE BEER WALL: Te Book features a self- serve beer wall with 24 taps including lagers, favourites and IPAs. Selections include Ballast Point Mango Even Keel Sessions IPA and locally brewed Tenaya Creek Bonanza Brown Ale.
“Caesars Entertainment has made significant investments in our gaming and entertainment offerings, meeting changing customers’ demands, maximizing opportunities afforded by new sports betting legislation, and redefining the future of gaming. The Book is an exciting example of just that.” Mark Frissora, CEO and President, Caesars Entertainment
The LINQ Hotel & Casino As a social hub at the center of the Las Vegas Strip, The LINQ Hotel & Casino offers a total of 2,253 newly renovated rooms including 244 suites with two unique penthouses and 25 cabana rooms with direct access to the pool. Positioned between Flamingo Las Vegas and Harrah’s Las Vegas, guests experience one distinctive destination with The LINQ Promenade and High Roller, the world’s tallest observation wheel. Designed with the modern traveler in mind, the resort launched the first fully integrated self check-in programme on the Las Vegas Strip in 2015. Enjoy celebrated chef Guy Fieri’s first Las Vegas restaurant, Guy Fieri’s Vegas Kitchen & Bar, award-winning Hash House a Go Go and direct access to O’Sheas Casino, Off The Strip and Chayo Mexican Kitchen + Tequila Bar.
NEWSWIRE / INTERACTIVE / MARKET DATA P45
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