William Hill Sportsbook to Fuel Golden Ent.
Golden Entertainment has entered into a long-term agreement with William Hill, to manage its race and sports operations in Nevada, Maryland and Montana
William Hill is expected to begin operating Golden Entertainment’s additional Nevada race and sports books by December 2018
US SPORTS-BETTING
Golden Entertainment has entered into a long- term agreement with William Hill to manage the company’s race and sports operations in Nevada, Maryland and Montana.
Tis expands upon Golden Entertainment’s existing agreement with William Hill, which already operates the race and sports book at Pahrump Nugget Hotel & Gambling Hall as well as deposit kiosks at approximately 80 Golden Entertainment wholly-owned taverns and third party distributed gaming locations throughout Nevada.
Te partnership further extends William Hill’s relationship with Golden Entertainment to include race and sports books operations at Stratosphere Casino, Hotel & Tower, Arizona Charlie’s Decatur and Arizona Charlie’s Boulder in Las Vegas and Aquarius Casino Resort in Laughlin, Nevada. William Hill will also continue to operate the race and sports books at Edgewater and Colorado Belle casino resorts in Laughlin after Golden Entertainment finalizes
Westgate and Paragon to take SuperBook brand across the states
US
Te largest and most successful sports book in America, the SuperBook at the Westgate Las Vegas Resort & Casino, is set to expand its gaming platform across the United States.
Te expansion comes via a partnership between SuperBook licensor Westgate Resorts and Paragon Gaming, operator of casino and resort operations for Westgate's 3000-room luxury casino hotel in Las Vegas that brings white label sportsbook solutions to new markets.
"Te SuperBook brand has been the leader of the sports book industry for more than 30 years," says Diana Bennett, CEO for Paragon Gaming. "Gaming regulators across the country will now have a trusted partner as they move forward, and casino operators
the acquisition of these properties in Q1 of 2019. In addition, the agreement provides that there will be a minimum of 100 William Hill mobile deposit kiosks at Golden Entertainment’s wholly-owned taverns and third party distributed locations in Nevada.
William Hill and Golden Entertainment will also pursue sports wagering opportunities in Montana and Maryland, subject to enabling legislation within these states. Golden Entertainment currently operates distributed gaming across Montana in approximately 300 locations and owns Rocky Gap Casino Resort in Maryland.
“We are excited to expand our current relationship with William Hill, which has a proven sports wagering platform not only in Nevada but around the world. We look forward to growing our business in Nevada and other jurisdictions through this partnership,” said Steve Arcana, COO of Golden Entertainment, Inc.
will be able to draw on the experience and expertise that has made SuperBook® the benchmark for sports betting."
Famous for its 360-degree experience, highlighted by the largest indoor TV in the world - a 220-foot long 4K video wall at Westgate Las Vegas, the SuperBook brand delivers the largest race and sports wagering menu in Nevada, and continues to lead the evolution of sports betting processes and applications. Its successful rollout of the Westgate SuperBook App has already seamlessly delivered this wagering menu to the hands of thousands of fans.
"Tis is the natural next step in the evolution of our industry," said SuperBook Executive Vice President of Race & Sports Book Operations Jay Kornegay. "We have maintained the highest levels of technology and service in a highly- regulated industry. We have written the playbook, and now we will put it in action across the national field."
Nevada
Celebrated slot game designer Allon Englman has joined Aristocrat at its new Las Vegas campus as Senior Vice President of Game Development, leading a studio focused on content for the North American market. Mr. Englman most recently was part of the team at Scientific Games.
Aristocrat’s Chief Product Officer Rich Schneider said: “At Aristocrat it’s all about what’s inside – what’s inside our games, our cabinets, our system solutions, and the company itself – that makes all the difference for our customers. Allon has a long history of leading creative teams known for developing highly innovative, industry leading games that players love to play. We are thrilled to add Allon to our team of leaders and passionate designers. His experience and vision mesh perfectly with the vibrant company that is Aristocrat.”
CURACAO – Betsoft Gaming has enhanced its standing in the Curacao regulated market, entering into a content partnership with online institution Casino GrandBay.
The agreement - the second signed with a Curacao operator in August 2018 – is extensive, covering many marquee Betsoft titles from the sought-after Slots3 series. These initial games will be launched as part of a ‘blockbuster’ promotion, highlighting the importance of the content to Casino GrandBay’s player acquisition and retention strategies. Work has also already begun to add a further 40 Betsoft titles to the GrandBay library.
Launched in 2001, Casino GrandBay is one of the online gaming industry’s longest-established institutions. For 17 years, the operator has worked to pioneer new experiences, including the signature Wheel of Fortune, and today Casino GrandBay carries a guarantee of offering ‘something different for everyone’.
“Casino GrandBay is an iconic part of the iGaming landscape, helping to steer the development of the online casino industry since almost the turn of the millennium,” said Annamaria Anastasi, Marketing Director for Betsoft. “Seventeen years later, GrandBay’s mission is still to provide players with a choice of the world’s finest slot games, and Betsoft is delighted to be joining what is still an extremely selective pool of content suppliers.”
Key to Casino GrandBay’s choice of content partner was a level of audio-visual excellence, as Adrienne Banks, Brand Liaison Officer explains. “Every game selected showcases gorgeous graphics and cinematic gameplay, across a variety of different genres, which fulfilled our requirements beautifully.”
NEVADA – SLS Las Vegas is set to begin more than $100m in resort renovations that will enhance the casino floor, upgrade hotel rooms and renovate existing pool and entertainment venues. Planning for the reimagined guest experience began in April of this year when Alex Meruelo, founder of the Meruelo Group and owner of the Grand Sierra Resort and Casino in Reno, Nev., acquired the iconic casino property. Room upgrades are already underway and enhancements to the casino floor have begun.
Updates to the 60,000sq.ft casino floor will include a new layout for the slot, table games pit and high- limit areas, as well as new ceiling, carpeting and lighting to create a modern, inviting atmosphere in the center of the action. Resort renovations will include a redesigned Story Tower, remodels to the World and Grand Tower corridors, and select suite upgrades. Additional enhancements across the property will be announced in the coming months.
NEWSWIRE / INTERACTIVE / MARKET DATA P27 NORTH AMERICA
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