Pulse
PLAYER SUPPORT LIVE SOLUTIONS
It can also be the case that high rollers may be more interested in attending live events or receiving in-person support from dedicated customer service representatives. Operators can therefore establish personal connections with this kind of player in those ways, to offer them exclusive perks and benefits.
Mobile apps can also deliver a more personalised and interactive experience to players, by offering in-app chat support, personalised recommendations, and other features that help to establish a more personal connection.
What sort of player does this kind of connection appeal to? How can operators use it to appeal to specific demographics?
Face-to-face interactions can appeal to different kinds of people, depending on the specific context and demographic.
However, face-to-face interactions tend to be particularly appealing to players who are looking for a more personalised and humanised experience; want to establish trust and rapport with the gambling operator; are seeking support with their gambling behaviour and are interested in building relationships and networks within the gambling community.
Gambling operators can use face-to-face interactions to appeal to specific demographics by tailoring their content and messaging to the needs and preferences of those groups.
For example, younger players may be more likely to engage with gambling operators through social media or mobile apps – so operators can use these channels to offer personalised recommendations and support that’s tailored to their needs and preferences.
It can also be the case that high rollers may be more interested in attending live events or receiving in-person support from dedicated customer service representatives. Operators can therefore establish personal connections with this kind of player in those ways, to offer them exclusive perks and benefits.
Problem gamblers may be more likely to seek out in-person support from trained professionals who can help them manage their
P74 WIRE / PULSE / INSIGHT / REPORTS
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