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Wire ASIA & OCEANIA


China’s eSports Industry Eclipses All


AUSTRALIA – Sports wagering company Betr has been fined $210,000 by Liquor & Gaming NSW for breaches of NSW’s wagering laws in its promotional material during its launch last year.


Betr offered 100-1 and 20-1 odds on major events including the Melbourne Cup, Cox Plate and NRL and AFL markets as part of its launch in October 2022. The odds were advertised in newspapers, on radio and television, and online.


Liquor & Gaming NSW reached the view that these advertisements breached NSW laws prohibiting the advertisement of any offer of an inducement to participate in a gambling activity, including an inducement to open a betting account or bet more frequently.


As a result, the regulator has issued 14 penalty infringement notices totalling $210,000 which Betr has elected to pay. The $210,000 in penalties represents the largest ever fine issued to a wagering operator for offering inducements in NSW.


Liquor & Gaming NSW Executive Director Regulatory Operations & Enforcement, Jane Lin, said Betr was issued with a significant fine due to the regulator’s concerns that the conduct constituted significant breaches of the law.


“This company tried to attract a new customer base and establish a significant market share with promotions that we consider crossed the line, using inducements that had the potential to cause harm to the community.


“In many cases, such promotions can only be legally offered to betting account holders who, unlike the general public, have made a conscious decision to open an account and receive this information.”


PHILIPPINES - Bloomberry Resorts has confirmed plans for its third integrated casino project which will be built in Cavite in the Calabarzon region on the southern shores of Manila Bay and southwest of Manila.


The project won’t get underway though until Solaire Resort North in Quezon City has opened for business, which is expected by the first quarter of 2024. Bloomberry has already signed an agreement with a group of land owners in Cavite to secure the property’s location.


That deal has been overseen by SPC, previously Solaire Entertainment Properties, who has signed on the dotted line with Boulevard Holdings, Puerto Azul Land, Ternate Development Corp. and Monte Sol Development Corp. for around 2.8 million square metres of land in the Paniman area in Ternate, Cavite for P7.5bn.


P20 WIRE / PULSE / INSIGHT / REPORTS


Although government restrictions significantly cut down gaming revenues and the number of gamers, China’s eSports market continued growing.


Last year, the Chinese eSports industry grossed over $383m, 24 per cent more than a year before. Te double-digit growth is set to continue in 2023, with China seeing more eSports revenue than any other country.


According to data presented by SportsLens, the Chinese eSports industry is expected to gross more than $445m this year, almost as the US and South Korean markets combined. According to Statista Media and Advertising Insights, over 55 per cent of global eSports revenue comes from only three countries, China, the United States, and South Korea. Still, China is a few steps ahead when talking about revenue and users.


In 2022, the global eSports industry grossed $1.42bn, or 14 per cent more than the year before. Statista expects revenues to grow by another 14.2 per cent year-over-year and hit $1.62bn in 2023, and 27 per cent of that value will come from China.


Te Chinese eSports market is expected to gross $445.2m this year, up from $383.4m in 2022. As


the second-largest globally, the US market will generate around $317m in revenue or 19.5 per cent of the world’s total in 2023. South Korea follows with an eight per cent market share and $133.4m in revenue.


Te Statista survey also showed one-third of all Esports fans and viewers come from China. In 2023, more than 580 million people worldwide are expected to watch eSports, up from 526 million last year. China, the world’s esports capital, counts over 189 million viewers. Far below, the United States and South Korea follow, with 30.5 million and 6.95 million eSports fans, respectively.


Most Chinese eSports revenue comes from sponsorships and advertising, the market’s largest segment. According to Statista, Chinese brands will spend more than $262m on esports sponsorships and advertising in 2023, 45 per cent more than US companies. In comparison, companies and brands from the world’s second- largest gaming industry, the United States, are expected to spend around $180m on sponsorships this year.


Philippines SIS greyhound content live with Jade Sports


SIS has secured an agreement with Philippines-based Jade SportsBet, with the operator integrating the supplier’s portfolio of greyhound racing content. Jade SportsBet is now live with SIS’ round-the-clock short-form content offering 38,000 greyhound races annually from the UK, Ireland, and Mexico. Supplied as an end-to-end solution, the content includes live-streamed pictures, data, commentary, on-screen graphics with betting triggers, and a range of markets and prices.


Joe Pisano, CEO of Jade Gaming,


said: “As we look to enhance our online offering and provide our customers with a wide range of premium content to choose from, partnering with an industry- leading supplier such as SIS is crucial. With the company’s high


quality 24/7 live betting services, and an unparalleled greyhound racing offering, we are in a commanding position to offer truly engaging content that our customers will appreciate.”


Joe Andrews, Head of Sales at SIS, said: “Partnering with Jade SportsBet is another important step forward in our efforts to expand across the globe and significantly strengthen our reach in the Philippines.


“Tis latest deal is a testament to SIS’ ability to deliver the finest high-frequency betting opportunities to operators. We are excited to be working alongside Jade SportsBet to provide them with high-quality live greyhound racing content, which we’re sure will be highly engaging for their customers.”


Macau


Las Vegas Sands CEO Rob Goldestein has said ‘business is back’ in Macau with revenues more than doubling year-on- year in Macau to US$1.27bn for the quarter ended March 31.


Rob highlighted the ongoing recovery in Singapore adding that the company was poised for growth for years to come. Marina Bay Sands delivered EBITDA of $394m for the quarter. Mass win set an all- time property record of $549m.


Mr. Goldstein commented on the results: “Te results speak from themselves with a powerful recovery underway in Macao in both gaming and non-gaming segments. Te future looks very good for both markets. Our commitment to investing in both Macao and Singapore has never wavered.”


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