Wire EMEA
Front Of Shirt Sponsorship to Cease
English Premier League football clubs have taken the decision to voluntarily withdraw gambling sponsorship from the front of clubs’ matchday shirts.
Gambling companies will still be able to advertise on the sleeves of shirts and throughout football grounds from the start of the 2026/27 season.
UK SPORTS BETTING
Spain - Interblock commits to Spanish market Interblock has strategically opted to conclude its distribution agreement with Merkur Dosniha in Spain. The decision comes as part of Interblock’s plan to directly commercialise its products in the Spanish market through its own Spanish entity, while also remaining open to potential collaborations with sub-distributors.
Interblock stated that the company’s dedication to the Spanish market ‘remains unwavering’, and guaranteed uninterrupted service for its customers. As part of this commitment, Interblock will continue to support Merkur Dosniha in assisting their clients.
Armenia - Digitain appoints Grigor Asoyan Sportsbook and casino platform provider Digitain has confirmed the promotion of Grigor Asoyan to the role of Group Deputy CEO of Technology. Grigor formerly held the position of CTO and has worked for the business for ten years in senior technology roles.
Vardges Vardanyan, Founder of Digitain, praised Grigor’s strong leadership and vision to the business throughout the last decade and said his continued contribution will help consolidate market position.
Germany - OKTO attains regulatory approval OKTO’s wallet solution has been granted approval by Germany’s gaming regulator, Die Gemeinsame Glücksspielbehörde der Länder, allowing sports betting operators to use the e-wallet payment service in the country. OKTO’s customers can now offer a frictionless, mobile-first and phygital payment journey meeting regulatory requirements.
Austria - Golden Whale partners Greentube Golden Whale has made a high-profile signing by entering a partnership with online gaming supplier Greentube. The agreement between the two companies will allow Golden Whale to assist Greentube in fully assessing all its key data points, identifying and implementing strategies to ensure Greentube’s performance remains as strong as possible in all areas.
Eberhard Dürrschmid, Golden Whale CEO, said: “We are delighted to bring on board one of the most recognisable names in the B2B online gaming industry in Greentube. Greentube’s successful performance over a long period, combined with our ability to offer innovative solutions to today’s market problems, makes this an ideal collaboration.”
Thomas Graf, Greentube CEO, added: “We welcome the opportunity to work with Golden Whale and utilise its leading data insights. This will allow us to further improve our offering and give us the best possible understanding of where we are performing well and where we can make our offering even stronger.”
P10 WIRE / PULSE / INSIGHT / REPORTS
Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
Te announcement follows an extensive consultation involving the Premier League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
Te Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship. To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement is set to begin at the end of the 2025/26 season. Gambling companies will still be able to advertise on the sleeves of shirts and throughout football grounds. Tere are currently eight Premier League clubs with gambling or betting companies as shirt-front sponsors, worth an estimated £60m per annum.
Bournemouth, Brentford, Everton, Fulham, Leeds, Newcastle, Southampton and West Ham
UK Blueprint Gaming clinches Games Global deal
Blueprint Gaming has sealed a deal with Games Global paving the way for the studio’s content portfolio to reach new operators and players through the aggregated partner content platform, Games Global PLUS.
Te network curated by Games Global offers Blueprint the opportunity to grow its profile with a number of new operators and more players across regulated markets.
Brands will now have access to Blueprint’s library of proprietary games such as Eye of Horus, Fishin’ Frenzy and Genie Jackpots, along with licensed titles including Te Goonies and ted. Te agreement is the latest in a string of commercial partnerships for Blueprint as it looks to further extend its international reach and reach new slot players.
Ryan Collinge, Director at Blueprint Gaming, said: “Tis is a
partnership that we’ve been working on for some time, so we’re naturally delighted to get it over the line. Like so many key growth drivers, aligning ourselves with the right brands doesn’t happen overnight so our thanks go to the teams on both sides that have worked hard to make this happen.
“Games Global’s reach is unmatched across the industry and offers Blueprint incredible scope to move forward with a games portfolio that we’re proud of.”
Andy Booth, Chief Product Officer at Games Global, added: “We look forward to working together with Blueprint Gaming on this exciting new partnership. As a well-known name in the industry, we’re delighted to add Blueprint as an aggregated content partner and to showcase their portfolio of games through our award-winning platform.”
all currently have front of shirt gambling sponsors.
Despite a successful career background in the sports betting sector, Brighton Chairman Tony Bloom has been outspoken on imposing a ban on gambling shirt sponsors. He said: “From a personal point of view, it’s really important to be aware of children seeing gambling or betting advertising on the shirt in particular, because they buy the shirts.
“I don’t think having gambling sponsorship on shirts is good, but I understand that for some clubs, particularly clubs down the leagues with much less revenue, the gambling companies pay the best so it’s a difficult decision to turn them down.”
James Grimes, Founder of Te Big Step - a campaign to kick gambling advertising out of football - believes the outcome is a 'huge step'.
“Just over three years ago, there were nearly 30 clubs in the top two divisions with a gambling advert on the front of their shirt – with today’s announcement, we are getting closer to when that will be zero,” James added.
Spain
OKTO has confirmed the homologation of its cashless solution in the Madrid Community, marking the first time that electronic payments have been approved for use directly in gaming machines. OKTO’s cashless solution will be available through the partnership with Jackpot Systems.
“We are pleased to bring our cashless payment solution to the gaming industry in Madrid,” commented Nacho Frade, Commercial Director & Country Manager Spain at OKTO. “Tis is a significant milestone for us, and we believe it is a clear indication that electronic payments in the retail gaming industry are here to stay. We look forward to working with our operator partners to provide them with the tools they need to offer a digital-savvy, safe and frictionless payment experience for their customers.”
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