Pulse
GAME DEVELOPMENT BOOMING GAMES
We meet once a quarter in our offices with the product team and stakeholders. There we brainstorm for three or four days. We split up in teams, sit in a room with a large whiteboard and plan our upcoming games roadmap. It's in these meetings that we'd discuss how we can mix well-established famous themes and mechanics from land-based casinos with a nice modern touch in the online world for emerging markets in Latin America and Africa, for instance.
Are these three categories designed to appeal to different demographics? Are they aimed at experienced slot players or those seeking a new and exciting experience?
I would say both. Te variety is needed because of different geographies and demograhics. We need a variety and - despite never being a big friend of this approach - you do need to occasionally release a Spanish themed game if you are looking to tackle the Spanish market. However, I would never like to overly focus on a single market because players in different markets also enjoy themes they might not be super familiar with. From a theme perspective, you can launch anything anywhere.
We have titles that can fit into various categories. We meet once a quarter in our offices with the product team and stakeholders. Tere we brainstorm for three or four days. We split up in teams, sit in a room with a large whiteboard and plan our upcoming games roadmap. It's in these meetings that we'd discuss how we can mix well-established famous themes and mechanics from land- based casinos with a nice modern touch in the online world for emerging markets in Latin America and Africa, for instance.
Would you say that Booming Games is different from other established slot providers insofar as there isn't one absolute standout game and it's more about variety?
It's a difficult question, yes and no. We are the same as every provider in this industry in that we have our top games. We have three to five games which perform extremely well. Buffalo Hold and Win, a classic Hold and Win mechanic with different jackpots players can achieve, is very popular. Booming Sun Deluxe, one of our most successful games over the last five years or so, is a 3x3 grid game with free spins, a two-way pay and a 7x multiplier which has been going through the roof since day one. Tat game doesn't only attract mass, but the VIP player segment too because it's a very low volatile game. Burning Classics is a simple title that has a 5x3 grid. Tis has been our most successful game over the last year to 18 months but is now slowly getting overtaken by our recent release, TNT Bonanza, a scatter pay game. Finally there is Cash Pig, a runner for the last two to three years.
P68 WIRE / PULSE / INSIGHT / REPORTS
Is increasingly stringent regulation hindering slot development and innovation in the industry?
With regards to regulation and compliance I would say no because we are not restricted in a lot of aspects. Te possibility remains to still be open-minded and flexible when it comes to the entertainment part of the gameplay in terms of the math, execution of the game, theme, music, presentation, and so on. It's an internal exercise to keep up with the latest regulation in existing markets where we are live and the new regulation for emerging markets we enter, and we always want to be 100 per cent compliant.
In terms of general ‘innovation’ so to speak, I compare online slots with producing a TV series or movie. Tere are millions of them out there and they all have a different story to tell. It has a math model comprising millions of varieties - does the math model favour time on device players and the mass segment or players that enjoy very high volatile games? You cannot compare online slots with videogames as videogames are not played with one hand on a mobile device. Yes, you can have a Nintendo, but these games are skill games, not games of chance. However, that doesn't restrict us being as creative as possible because that's what's needed with the mass of games out there in the marketplace. Online casinos are flooded with content and if you want to stick out you need to produce good stuff.
How has your relationship with operators changed as Booming Games has grown?
I would describe our relationship with partners and operators as extremely good. Te account management support and sales teams are doing an amazing job keeping up with everything, answering enquiries immediately and maintaining a very good relationship with operator partners. My brother, who joining Booming Games a year after it was established, is our Chief Commercial Officer and has a very good relationship with a lot of our clients together with the team of account managers, sales, and support staff.
From an operator perspective, they have tonnes of games to sift through and identify where can they get the best deal, where can they have the best commercials, who has the best promo
tools, and so on. Now people are meeting in- person again post-pandemic, our team is travelling across the world attending exhibitions, meeting with new prospects and existing clients to push Booming Games’ products the best way they can.
What is your ultimate vision for Booming Games?
Well, I see Booming Games going very, very big. And I no longer have any doubts on this. Our vision has always been - and still is - to become a top tier global online slots and games provider and supplier. In my opinion, we are already in the top league and are stepping up every single week. We have a wonderful, amazing, and motivated team comprising over 35 nationalities. I see nothing in the way of us achieving our vision to become one of the top tier global game suppliers.
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