Wire NORTH AMERICA
Atlantic City Struggles post-Pandemic
US - AGA research flags workforce diversity The American Gaming Association has released new research providing an in-depth examination of diversity in the gaming industry workforce. The findings show that the gaming industry is more diverse than national and hospitality industry benchmarks and boasts a diverse executive pipeline, while identifying opportunities on gender representation.
The study’s findings show tangible results of the industry’s broad reach and commitment to representing local communities. More than six in 10 of gaming industry employees are minorities, compared to 52 per cent of the broader hospitality industry and 42 per cent of the total US workforce.
23 per cent of gaming employees are Hispanic and 19 percent are Black—both higher than the national workforce and in line with the hospitality industry. 60 per cent of operator employees are minorities, up nearly 20 per cent from 2011 and higher than the hospitality sector and national workforces overall. 45 per cent of gaming manufacturer employees are minorities, compared to 38 per cent of the broader electronic manufacturing workforce.
US - LuckyBet pens deal with Intelitics Intelitics has welcomed another international operator to its roster of customers with LuckyBet signing on the dotted line to use its platform and suite of product features to power its user acquisition.
Under the deal, LuckyBet will use Intelitics’ data- driven platform and premium toolset to manage all affiliate and paid media activity, allowing it to unlock the huge potential that both channels provide when it comes to cost-effective customer acquisition at scale.
Key features of the Intelitics platform include real- time campaign monitoring and player tracking, as well as automated reporting and personalised dashboards, all in real-time and all via a single platform.
Kentucky - Churchill Downs utilises Venuetize Everi has launched Phase Two of the Churchill Downs Racetrack mobile Venuetize experience, which now showcases the unique features of the iconic brands, the Kentucky Derby and Churchill Downs Racetrack – the legendary racetrack.
While the app’s main infrastructure is shared, the two-in-one approach to the mobile experience allows each brand to have its own user interface and content feeds. The Kentucky Derby mode engages fans in the live Derby event, features highlights of Derby Week, and allows fans to access their tickets. Additional features include event maps and push notifications.
P16 WIRE / PULSE / INSIGHT / REPORTS
Only four of Atlantic City's nine casinos have reported an operating profit higher than what they achieved in 2019.
Whilst Nevada’s casinos continue to boom, their counterparts in Atlantic City are struggling to bounce back post-pandemic with only four of the nine casinos reporting an operating profit that was higher than what they achieved in 2019.
Four casinos generated less revenue in March than they did a year ago, one property was flat and two operators reported growth of 3.1 per cent or less. Te monthly year-over-year increase in land-based gambling revenue can be attributed almost entirely to one casino’s 36.1 per cent rise.
Based upon filings from the casino licensees made with the Division of Gaming Enforcement, the casino licensees reported fourth quarter 2022 net revenue of $771.9m, reflecting a one per cent increase over the same quarter last year. Casino licensees reported fourth quarter 2022 gross operating profit of $119.3m, a 31.6 per cent decrease on Q4 2021. Hard Rock, Ocean, Resorts and Tropicana all did better last year than in 2019.
Compared to last year’s figures, only two Ontario
Ontario Lottery and Gaming Corporation has released a Request for Pre-Qualification for the Windsor casino. Currently Caesars Windsor, this is the first stage in a procurement process to select a service provider to handle the day-to-day gaming operations at the site.
Releasing the RFPQ for the Windsor casino is the first step in selecting a highly qualified service provider that will ensure the long-term competitiveness of the site while continuing to generate economic benefits for the local community and for Ontario.
While the winning proponent will handle the day-to-day gaming operations of the Windsor casino, OLG will continue to conduct and manage gaming in Windsor.
Canada L&W enters ReelPlay distribution deal with BCLC
Light & Wonder has agreed to a new deal with ReelPlay to deliver its games to British Columbia Lottery Corporation (BCLC) for the first time. ReelPlay’s Hypernova Megaways is the first game launched and will be followed by more content as the agreement expands into new regulated markets.
ReelPlay debuted Hypernova Megaways in Europe in 2018 and added to the franchise with successful follow-ups Atlantis Megaways & Big Bucks Bandit Megaways. With slot games widely licensed across regulated operators globally, ReelPlay has since launched its Infinity Reels series of games and most recently 10K WAYS which debuted with the hit 10,000 Wonders 10K WAYS.
Te deployment extension into BCLC demonstrates Light &
Wonder’s support of independent studios such as ReelPlay.
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “Having worked closely with ReelPlay for many years, we fully expect their extended distribution into BCLC to be a success for all parties and look forward to future ReelPlay releases across our network.”
David Johnson, CEO at ReelPlay, said: “Hypernova Megaways is one of the top performing slot games across the regulated North American markets. Proudly first to market with innovative and inspirational concepts, ReelPlay is very excited to see the game arrive in another regulated market via our partners at Light & Wonder and expect the tri-party relationship to really flourish after this debut release.”
casinos improved their operating profits in 2022 from 2021. Hard Rock generated over $128m, an increase of over 20 per cent and Ocean was up 5.5 per cent to $96.2m. Of the other’s, Bally’s delivered a loss of $1.8m compared to a profit of $13.1m in 2021, Borgata was down 19.4 per cent, Caesars down 2.7 per cent, Harrah’s down 10 per cent, Resorts down 24 per cent and Tropicana down 7.6 per cent. Golden Nugget was down a fraction.
Mark Giannantonio, President of Resorts Casino and the Casino Association of New Jersey, cited inflation and rising expenses as primary reasons. “You have revenue that’s not growing fast enough, and couple that with expenses in some categories that are up 20 to 25 per cent or more, and you can see how quickly this can erode profits,” Mark explained.
For the calendar year 2022, net revenue reached $3.3bn, increasing 9.3 per cent from 2021. Casino licensees reported gross operating profit of $731.3m, representing a 4.6 per cent decrease. Te hotel occupancy rate in the industry’s casino hotels for Q4 was 65.8 per cent, down 0.6 percentage points.
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