100 and Counting for Entain's Digi-Hubs
Entain’s digital transformation of Ladbrokes and Coral shops in the UK continues apace with the opening of its 100th Digi-Hub in Muirhouse, Scotland.
Entain has recorded more than one million gaming sessions and 10 million sports bets in Digi-Hubs since 2019. By Q4 2024, the operator is targeting 200 locations.
UK OPERATOR NEWS
AFRICA - Bulgarian machine manufacturer EGT is becoming the ‘go to slot’ in several markets in Africa with floor shares and market shares rocketing in recent times. The company’s products have boomed in Tanzania, Uganda, Rwanda, Ghana, Zambia, Cameroon, and Angola, making the brand one of the most successful in the market.
EGT recently accomplished several installs of its newest General Series G 27-27 St and Up in Tanzania, Uganda, Kenya, Zambia, Rwanda, Cameroon, Congo, Sierra Leone, and Ghana. The machines are supplied with the company’s bestselling EGT jackpots and, according to the feedback from operators, they have demonstrated an 'excellent performance' so far.
“In Tanzania, where our headquarters is located, we have a presence in eight out of nine casinos in the country, and in some of them EGT machines are up to 80 per cent of all available gaming equipment," explained Lilia Georgieva, Director of EGT Tanzania. "There are a total of six casinos in Uganda and we have a presence in five of them again with up to 80 per cent EGT machines. In Cameroon, the situation is similar. Overall, our company’s products have over 50 per cent market share in these countries.
“In just a few years the brand EGT has become highly recognisable in Africa and more specifically in the markets I am responsible for. This is due not only to the high quality of our products but also the excellent technical support services we offer..”
UK – IMG Arena has announced the completion of its acquisition of Leap Gaming. The sports data and technology supplier first secured terms to acquire Leap back in December 2022 for an undisclosed sum, which has still not been confirmed, after making an initial investment in the firm in 2018.
With the takeover now complete, IMG has set out to combine 3D motion capture technology and products with its rightsholder clients’ official IP to ‘unlock new revenue streams’.
For the betting industry, which IMG has long- standing links to as a data provider – as well as to media and sports performance stakeholders – the firm hopes to provide operators and bettors more engaging and varied content.
Freddie Longe, President, IMG ARENA, added: “The addition of Leap Gaming to our sports betting content portfolio will enable us to enhance our offer to sportsbooks and lead the way in shaping the future of sports betting entertainment. We are looking forward to unlocking even more revenue streams and forms of fan engagement for our clients.”
P14 WIRE / PULSE / INSIGHT / REPORTS
Entain is continuing its digital transformation of its flagship Ladbrokes and Coral shops in the UK after celebrating the opening of its 100th Digi- Hub in Muirhouse, Scotland.
Entain’s Digi-Hubs reinvent the traditional betting shop, with the contemporary, digital-first spaces dubbed the shops of the future. Digi- Hubs have a transformed look-and-feel, and are fitted with more digital touch points, best-in- class sports betting and gaming terminals, and interactive displays, providing more dynamic content and experiences for customers.
Since 2019, when the first trial Digi-Hub opened, the roll-out of these digital-first shops has been integral in welcoming customers back to the high street. Entain has already seen over one million gaming sessions and over 10 million sports bets take place in Digi-Hubs. With this milestone, Entain moves closer to its ambition to open 200 Digi-Hubs by the end of 2024.
Will Torp, Strategy Director – UK Retail at Entain, said: “We’re thrilled to announce the opening of our 100th Digi-Hub. We’re passionate about creating connected, digital experiences in our shops to continue distinguishing ourselves as the market leader. Entain sits at the very heart of a fast-paced, ever-evolving world of entertainment, and to continue providing positive player experiences, it’s crucial that we
continue to innovate and excite our customers. Digi-Hubs help us do just that and have been a huge hit.”
Te modernised, relaxed atmosphere of the Digi- Hubs has been cited by the Group as ‘influential’ in attracting a new generation of customers to the high street. Te Group highlights that more online-first customers, who are typically more diverse than traditional betting customers, are coming into betting shops for the first time.
Te milestone moment for Digi-Hubs comes as UK retail continues its resurgence after the lockdowns of the pandemic. In 2022, Entain reported UK retail NGR up 56 per cent, which is supported by an improved customer offer through more digital touch points in shops and best-in-class sports betting and gaming terminals.
In April, Entain also announced the acquisition of sports media business 365scores for a consideration of $150m and contingent payments totalling up to $10m. 365scores is one of the world’s leading scores and sports media companies, providing scores & sports information, editorial and social content, as well as sports-focused free-to-play games. Tey have a fast growing global audience of over 15 million active users and are ranked amongst the top five scores apps worldwide.
Lithuania Evoplay bolsters Lithuanian foothold with 7bet
Evoplay has further increased its Baltic presence with a new partnership with 7bet. As part of the agreement, the Lithuanian operator will integrate 50 of the provider’s games to its offerings with more titles coming soon. Te regulated market will now benefit from innovative games such as the Fruit Super Nova series as well as the captivating Eleven Princess.
Te news of this latest signing comes off the back of a recently announced Uniclub announcement as Evoplay scales up its operations in the area since going live in the region two years ago.
Commenting on the partnership, Vladimir Malakchi, CCO at Evoplay, said: “In keeping with our growth trajectory we are always
on the lookout for Baltic operators to help us realise our goals and deliver our pristine slot portfolio to an even bigger audience. We are confident our latest partnership will be successful for both as we count another tier-one partner in our growing operator list.”
Gintarė Karvelytė, Product Manager at 7bet said: “Understanding our players needs for forward-thinking games with innovative features, it greatly impacts our decisions when looking for new suppliers. With that in mind, we are delighted to now count Evoplay and its world- class slots to our collection. We have no doubt these games will prove as popular with our players as they have with other operators both at home and abroad.”
Spain
Greentube has gone live with Spanish operator
Casino777.es after signing a deal to distribute its portfolio in the country. A range of Greentube games, including Book of Ra, Sizzling Hot and titles from Cash Connection and Diamond Link series, are now available at
777.es for the first time.
Andy Duschek, Sales & Key Account Manager at Greentube, said: “Spain is a major market for us and having already achieved a great deal of success in the country, it is pleasing to have gone live with an operator of the standing of
777.es. Te launch provides us with an opportunity to build on our strong heritage in Spain, achieved through the popularity of NOVOMATIC.”
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