Pulse
PLAYER SUPPORT LIVE SOLUTIONS
Why is it so important for operators to connect face-to-face with players?
Having face-to-face interaction with players is very important and that’s why Live Solutions offers the only product on the market that allows players to fully connect with one another while playing their favourite casino games.
Our software means players can see and talk to each other while playing at the tables and can interact with the table hosts, any operator representatives and the Live Solutions team.
Having a face-to-face connection also means operators can build trust. When players can interact with representatives of a gambling company, they may feel more confident that they’re dealing with a reputable and trustworthy organisation. Tis can be especially important in an industry where there are concerns about fraud and unethical practices.
Having a more immediate connection with players, that are carried out face-to-face, also means operators can get to know them better. By interacting with players at the tables, operators can gain a deeper understanding of their preferences and concerns. Tis information can be used to develop more effective marketing strategies, improve customer service, and identify areas where the operator can make improvements.
Some players may require assistance or support to manage their gambling behaviour, and face-to-face contact can be an important way to provide this help. For example, an operator might offer to connect players with resources to help them control their gambling habits.
Also, when players can interact with someone from a gambling company, it can help make them feel valued and like they’ve enjoyed a personalised experience. Tis can lead to increased customer loyalty and repeat business.
Why is a face-to-face experience especially powerful in emerging markets, such as the US?
Connecting face-to-face with players can be particularly powerful in emerging markets such as the US as it contributes to building a recognised brand.
In emerging markets, certain operators may be less well-known, so a more personal kind of interaction can therefore help to build brand recognition and raise awareness of the company's offerings. It’s also a great opportunity to develop personal relationships
P72 WIRE / PULSE / INSIGHT / REPORTS
Live Solutions: it’s good to talk
Jean-Pierre Houareau, CEO at Live Solutions, explains why having a personal
connection with players is vital and offers examples of the benefits that a face-to- face relationship brings.
Having a more immediate
connection with players means operators can get to know them better. By interacting with
players at the tables, operators can gain a deeper understanding of their preferences and
concerns. This information can be used to develop more
effective marketing strategies, improve customer service, and identify areas where the operator can make improvements.
and build trust, which can be particularly important when an operator is in the early stages of establishing a foothold in an emerging market.
Emerging markets often have unique cultural and regulatory environments and Live Solutions believes its localised hosts, with their understanding of local cultures and preferences, can bridge this gap in the market. Face-to-face interactions can also help operators gain a better understanding of those local preferences and needs. Tis can be important for tailoring products and services to meet the needs of local players.
Tere can often be regulatory concerns within emerging markets and concern over the impact of gambling on local communities. By connecting face-to-face with players, operators
Jean-Pierre Houareau CEO Live Solutions
can demonstrate their commitment to responsible gambling practices and address these concerns in a more personal and direct way.
In what ways can operators deliver this connected experience?
Live Solutions has replicated the experience of a brick-and-mortar casino online through video streaming, which enables face-to-face contact for everyone.
But there are other types of content that operators can use to deliver a face-to-face experience to players. For example, one of the most effective ways to forge a connection is through live events. Tese can be trade shows, conferences, or gaming exhibitions, where operators can showcase their products and services, meet with players, and establish personal contacts.
Operators can also offer in-person support to players, such as through local customer service centres or through dedicated customer service representatives who are available to meet with players in person.
Video conferencing can also connect operators with players face-to-face. Tis could include virtual one-on-one meetings or group video conferences, where operators can answer players’ questions in real-time.
Social media platforms are another means by which a connection with players can be made in a more personal way. Operators can use Facebook, Twitter and Instagram, for example, to interact with players, answer their questions, and offer support in real-time.
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