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The future is incredibly exciting, and we’re very bullish on the LatAm opportunity. We have rapid expansion plans for the region, supporting our


data centre providers so that everyone follows a well-defined standard. As the LatAm market matures and regulators look to more established jurisdictions to guide their requirements, cybersecurity is coming to the fore.


Would you say there is a conflict between cybersecurity and user experience? Can you have optimum usability with a strong security posture, or does there need to be a balance?


Cybersecurity and protecting consumer data should be part of the user experience. Players want to know their data is safe, and that’s why many look to brands they can trust when deciding where to play.


At Continent 8, our layers of defence mostly sit behind the front end so do not impact the player journey or experience. Of course, some operators require things like two-factor authentication which does add extra steps for the player but also puts another barrier between the consumer and attackers.


customers as they enter new markets. We take a first-to- market approach in each, allowing customers to hit the ground running from day one and leverage the huge opportunities that come with being among the first to go live.


It’s a balancing act, but one that we help our customers strike.


It's been two years since Continent 8 moved into the Latin American market. How has the company expanded its services and geographic reach in the region since launching in Colombia in November 2020?


Alongside our solutions in Colombia, we have expanded our presence into Peru and Puerto Rico where we recently became one of the first


suppliers to receive a licence from the regulator.


We also have Argentina, Brazil and Uruguay in the pipeline and are ready to move as and when any other markets open up. Of course, we can serve the entire region from our points of presence.


What does the immediate and long-term future hold for Continent 8 in Latin America?


Te future is incredibly exciting, and we’re very bullish on the LatAm opportunity. We have rapid expansion plans for the region, supporting our customers as they enter new markets. We take a first-to-market approach in each, allowing customers to hit the ground running from day one and leverage the huge opportunities that come with being among the first to go live.


We’re already working with some of the biggest brands in the region, including Boldt, Betcris, Starsport and Slots del Sol, which has seen us emerge as the go-to infrastructure partner for operators and suppliers in Latin America.


NEWSWIRE / INTERACTIVE / MARKET DATA P97


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