“As Switzerland has a strong land-based history, classic casino titles are very popular. However, as the market matures, players are becoming more inclined to try innovative titles with more advanced mechanics and features. It is a case of educating the local audience about products and gradually introducing new content.” Claudia Melcaru
Tamas: Like any market with a strong land- based heritage, classic style slots are prominent. It’s the same across the border in Germany. But in recent times, more innovative titles with different game play and features have started to develop their own niche too.
Claudia: As Switzerland has a strong land- based history, classic casino titles are very popular. However, as the market matures, players are becoming more inclined to try innovative titles with more advanced mechanics and features.
It is a case of educating the local audience about products and gradually introducing new content. As with most markets, it’s crucial to have a good mix of content as well as attractive bonuses and jackpots to entice players.
Michael: Greentube has found most success with our localised games portfolio in Switzerland, particularly games with land- based heritage such as Super Cherry. We have also seen great success with our linked jackpot games, notably Diamond Link and Cash Connection are doing exceptionally well, and we know that if we are to maintain this level of success we must continue to invest in these games.
Andrzej: Ultimately, casino games are designed to be entertaining, engaging players with understandable mechanics and themes, but ultimately providing them with a fun pastime. We noticed that the most successful slots offer engagement-boosting features that are easy to understand and provide players with big wins, increasing both enjoyment and player retention.
We’ve got our own range of titles offering features that boost player engagement, including our Hold the Jackpot, Collect to Infinity, Cash Infinity, and Sticky to Infinity products, and all of these have proven extremely popular.
However, there’s no one-size-fits-all for casino games, as all players – from recreational bettors to high-rollers – have a real spread of different tastes and needs. We believe that customisation is the secret formula to keeping
P90 WIRE / PULSE / INSIGHT / REPORTS
players engaged and retained.
It makes players satisfied, loyal, and coming back for more, and we’re proud that our customisation suite sits at the very forefront of what the industry offers. For example, thanks to our Volatility Levels and other customisable features, players can adjust the game to their own preferences and operators can appeal to a wider audience.
Can you give us an update on your operations in Switzerland and how you service the market?
Andrzej: We entered the Swiss market in 2020 and since then have gone from strength to strength, with 55 games now certified for the market, including our incredibly popular, engagement-boosting titles such as 9 Coins and Magic Spins.
We’ve gone live with a number of major casino brands across the country, including Swiss Casinos, Casino Lugano, 7 Melons, and
Jackpots.ch. It’s very exciting to be bringing our games to major parties throughout the territory, and we are proud of the products we offer.
From retro slots and the all-time player- favourite Hold the Jackpot series, right through to new games with a plethora of record- breaking features such as Collect to Infinity, Cash Infinity, and Sticky to Infinity, we’re able to produce content loved by a variety of players.
In addition, thanks to our fully customisable tools, we’re confident we’ve got what it takes to keep Swiss players engaged and our partners’ metrics skyrocketing.
Michael: Truthfully, not too much has changed in the last twelve months. Greentube supplies both platform operational toolsets and games to Casino Interlaken, which is essentially the full package, we are very happy with the way this relationship is growing.
On the B2B side, again not too much has changed, but we are integrating new brands every time an operator enters the Swiss market. We want to ensure we have 100 per cent coverage with all legal brands in Switzerland
“We’ve gone live with a number of major casino
brands across the country. It’s very exciting to be bringing our games to major parties
throughout the territory, and we are proud of the products we offer. From retro slots and the all-time player-favourite Hold the Jackpot series, right through to new games with a plethora of features.” Andrzej Hyla
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116
