Pulse
MEET THE DEVELOPER MGA GAMES
Lejano Oeste was the first land-based slot machine with a Reel - Video version to penetrate the Spanish market. This game is the first of a series of five that we will market exclusively in Spain during 2023. Our conversion of land-based games to online ensures top products and success. It should also be noted that the game we brought online, Gnomos Mix, earned us the Best Technology Provider award at the eGaming awards from the Jdigital Association.
Although all the products planned for 2023 will be of a high standard, eight of these games will form part of a collection that we intend to guarantee lasting success over time.
Amongst the products in this series will feature R Franco games such as Lejano Oeste and Las Reinas de África - originally-land-based products that assure terrific operating performance and longevity - unusual in the sector - as already demonstrated with other titles of these characteristics.
MGA Games has signed an agreement to launch one of the most successful land-based games in Spain, Lejano Oeste. What makes this game so great, and why do you think the title will achieve the same success in the digital space as it does in the casino market?
Lejano Oeste was the first land-based slot machine with a Reel - Video version to penetrate the Spanish market. Tis game is the first of a series of five that we will market exclusively in Spain during 2023. It is a classic machine game that players know very well and has remained very popular over time.
Our conversion of land-based games to online ensures top products and success. It should also be noted that the game we brought online, Gnomos Mix, earned us the Best Technology Provider award at the eGaming awards from the Jdigital Association and has remained, since its launch, in the top three MGA Games products in Spain.
For the Spanish market, MGA Games has secured the rights to several prime-time shows, such as La Voz and El Cantante de la Máscara. How will you try to translate this new intellectual property into hit titles?
One of the most outstanding innovations for next year will be within the localised productions, including additions to our catalogue of games based on leading audience television programmes. For the Spanish market, we're talking about adaptations of well-known TV programmes such as La Voz, Pasapalabra, and Mask Singer, for which we hold image reproduction rights.
Te games' graphics, scenery, and audio will be based on the TV programmes and will excite players. Games with IP (Intellectual property) offer this great competitive advantage: the
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celebrity characters are very familiar, and players feel close to them.
At MGA Games, we believe these brands will help us maintain our leading position in the operation of our country.
MGA Games will be expanding into various jurisdictions, including the Netherlands, Sweden, Denmark, Colombia, Portugal, and Italy. How will MGA Games bring its localised product strategy to these markets?
We have been in Portugal and Colombia for years. We have recently entered the Netherlands, and Italy is imminent, where we have closed agreements with the main operators. Progressively, we will go to all the regulated markets you have mentioned.
To do so, we again turn to IP characters with a strong public presence in those countries. Our localised characters is an important sales driver and a sure bet for international markets.
Will the introduction of land-based hit Spanish games like Habanero and Reinas de África online work in these markets? Will a "gaming" approach - with new wilds, multipliers, and the like - be necessary to capture the attention of players unfamiliar with these games?
Our initial strategy is not to sell classic Spanish three-reel products in other countries. However,
For 2023, we have greatly diversified our product line. We are keeping our Spanish Celebrities but have
integrated them with land- based-to-online portability, top-tier TV brands, and
Megaways-based games. The resulting product mix
guarantees us more diversity and exposure and will help us maintain our current 15 per cent market share.
we have made the first adaptations of these games in Portugal and the Netherlands, some due to proximity and others because they have three-reel machine games that give good results.
In the rest of the jurisdictions, we will maintain a localised product with an IP based on our five reels, Megaways, table games, and video bingos.
There are also new additions to MGA Games' lineup of "Spanish Celebrities" such as Gemma Mengual and Sofía Cristo. Will Spain continue to be MGA Games' number-one priority in 2023?
Yes, and for 2023, we have greatly diversified our product line. We are keeping our Spanish Celebrities but have integrated them with land- based-to-online portability, top-tier TV brands, and Megaways-based games. Te resulting product mix guarantees us more diversity and exposure and will help us maintain our current 15 per cent market share.
Will we see celebrity content in other markets? Is branded content a big marketing push for MGA Games internationally?
Totally. As we have commented, just as there are already Spanish and Portuguese Celebrities, each country will have its own celebrities. We export this formula to the world because we trust in branded content and localisation, one of the best routes to all markets.
Finally, the gaming industry trade show circuit begins once again with ICE London in February. What are your expectations for the event, and what will you be showing in the exhibit hall?
We will be at ICE London for another year and with our entire sales team. Te ICE fair is highly relevant for the sector, the perfect setting for making contacts and agreements, and a great opportunity to incorporate new partners and continue improving results.
MGA Games will have a notable presence at ICE London, and, in addition, we will prepare an event especially for our clients, as we did last November at SIGMA Malta, which was a huge success. It will be a new opportunity to publicise all our news and commercial proposals and to meet with each and every one of our clients.
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