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Pulse


MEET THE DEVELOPER MGA GAMES


MGA Games: product localisation is a sure bet


MGA Games recently hosted an online event sharing the company's plans for online casino operators around the world in 2023. Beamed worldwide from their Barcelona headquarters, the company pledged to double the number of product launches and bring new land-based machine games online.


continuous improvement in the quality of its games?


José Antonio Giacomelli General Manager, MGA Games


José Antonio Giacomelli, General Manager, says that one of the most outstanding innovations for next year will be within their localised productions, including adaptations of well- known TV programmes such as La Voz, Pasapalabra, and Mask Singer.


The company has shared plans to double its number of games with international participation. What changes are needed internally to achieve this goal?


Doubling content production requires important changes and additional resources within the company. During 2022 we have been looking at how we will organise our internal teams and have already started developing new products based on this new structure.


Customer service and international expansion will also include strengthening the Account Management team to maintain the excellent customer service that we pride ourselves on as a company.


In addition to increasing the number of products, how will MGA Games ensure


Innovation is part of our DNA, and our philosophy includes continuous improvement, always trying to go one step further. In practice, this translates as new improvements in each new product. Sometimes these improvements are evident - like the interface design in our latest five-reel slot games that allows users to move game buttons on the screen.


Other times it forms part of the invisible core of the product, improving aspects such as loading times, communication, or the delivery of graphics. Sometimes innovation is implemented in the production processes with AI or a new technology.


Will three and five-reel products continue to be the main focus for development, or will the success of the Megaways games mean more of these products in the MGA Games portfolio?


Our Megaways slot game portfolio will continue to grow at a good pace. Te great reception from players for these contents encourages us to continue betting on this type of product. However, the three and five-reel slot games also have their audience, to whom we owe their success.


So, we will continue to offer all three types of products, the three and five-reel slots, Megaways and without of course, forgetting to market our video bingo, and table games such as Grand Croupier Roulette and Magic Red Roulette.


MGA Games will also be releasing a new series of "TOP games" this year. Can you give us some details about this product line?


NEWSWIRE / INTERACTIVE / MARKET DATA P85


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