Wire EMEA
Grosvenor Casinos Launches Rebrand
Grosvenor Casinos is on a mission to broaden its appeal and transform the casino experience for a new generation of players after unveiling its latest rebrand.
Te rebrand is part of Grosvenor’s approach to modernise its appeal and move away from a stereotypical casino experience rooted in a traditional look and feel.
UK CASINO NEWS
The Netherlands - GLI strengthen EMEA team Gaming Laboratories International has apppointedtwo new account managers to meet growing demand from EMEA clients.
Remco Bosch is based in the UK and brings with him a wealth of experience supporting EMEA operators and suppliers in the land-based, online casino, sports betting, and videogame industry.
Also joining the team is Miha Bizjak, who previously worked as a Liaison Officer at the Ministry of Foreign Affairs in Slovenia, where he will be based.
Malta - SOFTSWISS integrates Mercuryo Software provider SOFTSWISS has completed an integration with Mercuryo, the crypto-powered system designed to make crypto purchases easier for players.
The collaboration will allow players to buy cryptocurrency with their cards and have the ability to play with it in an online casino. This feature will improve the position of SOFTSWISS clients to its players as the company looks to boost its efforts to introduce crypto to its customers.
The partnership will also boost the retention of crypto players and increase awareness about how cryptocurrencies work and the benefits of this innovation.
Armenia – PopOK teams up with Monotech PopOK Gaming is partnering with Monotech in a deal that will see numerous operators offer their players the developer’s various slots, live casino games andinstant games.
PopOK Gaming is confident that its products will complete Monotech’s game arsenal, as they are made with close attention to all the details, from features and payout structure to animation and sound effects.
Luiza Melikyan, Business development executive at PopOK Gaming, added: “Our award-winning content will be an excellent addition to Monotech’s portfolio. Thanks to both our teams for their great work."
Malta – Playson pens iGaming Group deal Digital entertainment supplier Playson has increased its continental reach by agreeing a content integration deal with white label solutions provider, iGaming Group. The addition of Playson’s content is set to further enhance the group’s overall games offering.
Playson will deliver its full product portfolio to the group, providing its network of MGA-licensed operator customers with access to the developer’s titles including Joker’s Coins: Hold and Win.
P12 WIRE / PULSE / INSIGHT / REPORTS
Grosvenor Casinos is rolling out a new identity across 52 venues and online, as part of its strategic approach to become the entertainment destination of choice for stylish fun.
Grosvenor Casinos is on a mission to broaden its appeal and transform the casino experience for a new generation of players, after unveiling a stylish new rebrand and repositioning strategy.
Te casino operator which manages 52 venues across the UK is rolling out its vibrant new look as part of its strategic approach to create an entertainment for all offer which breaks down perceptions of the traditional casino experience on and offline.
Featuring an identity which delivers a creative twist on the classic casino chip, the brand is part of Grosvenor’s strategic approach to modernise its appeal and move away from the stereotypical casino experience which is rooted in traditional look and feel. Striking new imagery combined with vibrant colour palettes will bring to life the
brand’s goal to become the entertainment destination of choice.
Striking new imagery combined with vibrant colour palettes will bring to life the brand’s goal to become the entertainment destination of choice for those looking to enjoy table games, premium sports viewing as well as a destination to indulge in quality food and drink in a stylish, fun and welcoming atmosphere.
Te rebrand includes the launch of a new TV advert ‘Entertainment Time’ and has already gone live in venue and online, offering players a more seamless navigation and customer journey, coinciding with the launch of a new game ‘Beat Te Timer’.
As part of the brand’s new strategic approach, it will continue its modernisation programme of key casino venues following on from the launch of its new flagship proof of concept venue Grosvenor Casino Glasgow Merchant City in Summer 2022.
Liechtenstein Castle Casino opens in Vaduz; ups total to five
Liechtenstein has welcomed a new casino with Castle Casino opening in a pedestrianised part of the capital of Vaduz.
Te total number of casinos in Europe’s fourth smallest casino recently fell from six to four following the closures of 96 in Balzers and Casino Maximus in Schaan with the Castle opening bolstering the quota back up to five.
Te Casino im Städtle, which had been announced for some time, received the casino licence from the gambling supervisory authority at the Office of Economic Affairs on December 14 and began regular operations on 16 December 2022.
Te casino offers a wide range of gaming on two floors, starting with 120 slot machines and eight gaming tables as well as boasting the longest bar in Liechtenstein. Launched by Liechtenstein investors, Castle
Casino is the first and so far the only casino in Liechtenstein that is owned completely by Liechtensteiners.
Te management consists of Michael Moosleithner and Tomas Banzer, who previously worked at Casinos Austria Liechtenstein, and Eros Ganzina, who most recently acted as Gaming Manager at the Grand Casino in Bendern.
On January 29, 2023, a referendum will take place on a potential casino ban in the country. No new casino applications will be accepted until 31 December 2025.
Te new casino follows a decision last year by Casinos Austria to shut Casino 96 in Balzers on July 11, citing a desire to 'focus more on entertainment' and solely on Casino Schaanwald. Te casino opened in September 2020 with 75 slot machines and four tables for live games.
UK
British bingo and casino operator Rank Group has issued a profit warning saying that operating profits will come in between £10m and £20m for the year to June, compared with £40.4m over the previous year with increases in the cost of living and a lack of disposable income the main reasons.
Te operator of the Mecca and Grosvenor Casinos brands said the World Cup, combined with unusually cold weather also played a part in a weak three months to the end of December.
“Weak consumer confidence and pressure on disposable income is resulting in a tougher-than- expected trading environment for our UK venues businesses, particularly in Grosvenor we are seeing customers spending less per visit,” commented Chief Executive John O’Reilly.
“We remain committed to our roadmap of initiatives that will ensure the long-term recovery of the Group.”
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