Reports DENMARK - ONLINE REPORT
(Spilreklamenaevnet) was launched in August this year by operators to handle complaints related to advertising within the gambling industry.
Te idea was first discussed back in 2018 when the Agreement on new Initiatives against Compulsive Gambling and Adjustments to the Gambling Agreement was introduced. At this time the gaming industry agreed to set up a Code of Conduct for the entire industry which included the establishment of a Gaming Advertising Board (GAB).
Denmark is considered the safest of all European markets when it comes to protecting consumers and children with a tough stance against advertising or targeting the underage with gambling marketing and advertisements.
Te Code of Conduct came into effect in July 2019 with the aim of strengthening consumer protection and lowering the risk of gambling addiction.
It also set up limits on TV advertising and all gambling marketing must display under-age warnings and cannot be broadcast on the same advertising slots as loans or credit services. Te code also requires a full transparency on customer promotions and incentives.
Te code is monitored by the three associations – Danish Online Gambling Association (DOGA) which covers online casinos and betting; Dansk Automat Bracheforening (DAB) for the gambling
In July last year, new regulations were also introduced in Denmark which prohibits the display of gambling brands alongside bank logos and also prevents products such as loans to be promoted alongside gambling products. Te regulation requires operators to incorporate new information and links in their gambling marketing.
machines and Dansk Kasinoforening for the casino industry and is composed of representatives from the gaming industry such as Elite Gaming, Danske Lotteri Spil, Danske Klasselotteri and Royal Casino.
All gaming companies must comply with the rules on marketing laid out in the Gaming Act and the Marketing Act and basically monitors the way in which gambling is advertised so it does not target under 18s, does not imply that gambling promotes a solution to financial problems or use celebrities to promote gambling or imply it can contribute to success.
Te board takes on a ‘watchdog’ type role to P62 WIRE / PULSE / INSIGHT / REPORTS
maintain responsible and ethical marketing of gambling and enables both players and organisations to file complaints about gambling marketing activities.
In July last year, new regulations were also introduced in Denmark which prohibits the display of gambling brands alongside bank logos and also prevents products such as loans to be promoted alongside gambling products.
Te regulation requires operators to incorporate new information and links in their gambling marketing so betting and casino products must state age limits for the game, information about ROFUS register and direct players towards the
DGA’s guide on responsible gambling. Te GAB will be run along the same model lines as the Alcohol Advertising Board and headed by independent Chairman, Judge Jacob Scherfig, a judge from Copenhagen City Court whilst the board is assisted by representatives from Research Clinic of Gambling Addiction and Department of Communication and Psychology.
One such case the GAB recently had to deal with involved a complaint about a television commercial for Mr Green Casino which ran immediately before an episode of the TV Christmas-themed show called ‘Juleønsket’ in December 2020.
Consumers alerted regulators claiming the advert was aired too closely to the show which is watched by children even though Mr Green argued it had purchased 18+ and 21+ advertising slots. TV2, the station which aired the commercial, claimed the show was listed under the 21+ section. However, the GAB reviewed the commercial and ordered the removal of the Mr Green casino TV advert.
TV commercials are a primary source for gambling operators to promote their sites. Since 2012 the number of gambling adverts has tripled in Denmark.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218
