Reports NETHERLANDS - ONLINE REPORT


letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.


“Tis irritation, and the flooding with gambling advertising, must be prevented. Tat’s why NOGA has been calling on all gambling providers, online, offline, the Post Code Lottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.


“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”


According to NOGA, the draft of the advertising code for the online gambling sector was collated without even involving the association and compiled by associates of the landbased sector.


Peter-Paul added: “With 10 members, NOGA represents more than a large majority of the future licensed online gambling providers in the Netherlands. Unfortunately, despite repeated requests, NOGA was not involved from the outset by the land-based providers who wrote the code. Tis exclusion is very unwise. After all, self-regulation benefits from the broadest possible adoption.


“It is also a missed opportunity because NOGA was unable to contribute the varied and extensive international expertise acquired by its members in various other European countries. NOGA was only allowed to comment on the final draft version as a sweetener, but its main


“Tis irritation, and the flooding with gambling advertising, must be prevented. Tat’s why NOGA has been calling on all gambling providers, online, offline, the Post Code Lottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already.” criticisms were unfortunately brushed aside.


“Anyway, we are now turning the page and are looking forward again. We support the code, but with the important addition that that cross- sector agreement of advertising volume control, is absolutely necessary and I would like to see


P106 WIRE / PULSE / INSIGHT / REPORTS


the gambling sector, let alone that it is virtually impossible to convince the media and broadcasters of the necessity. NOGA will continue to push for it though as without it, we are convinced we will be faced with further stricter measures or even an advertising ban which will hugely negatively influence the channelisation rate we hope to achieve in the Netherlands - 80 per cent by 2024.”


all colleagues, the media parties and the broadcasters, get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.


“NOGA has been calling for this system since 2019, but there is just too much infighting within


To achieve legal status the code needs by adopted and enacted by the Advertising Code Committee and this will happen when they are sufficiently convinced of the support of the code and its representativity.


At the moment all parties are working hard to convince the consumer agency to return to the table and the media and broadcasting parties to also endorse this code.


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