Reports PORTUGAL - ONLINE UPDATE
A study in November 2020 by Aximage commissioned by APAJO states:“Regarding licensed gaming, 92.8 percent of respondents immediately recognised the difference between legal and illegal offers (1.4 per cent more than in 2019). 71.5 per cent of those surveying said they chose legal gambling and betting sites for security reasons. Bonuses, odds, and a wider range of products are the primary reasons for choosing the unlicensed offer.
compared to the last three months of 2019. A drop in February by 6.4 per cent turned into a 16.6 per cent increase in March when lockdown began.
Te sector’s advertising standards are regulated by the Advertising Code. Portugal doesn’t have an outright ban on gambling advertising. Instead, there is a requirement that they are socially responsible and don’t target vulnerable groups.
However, in April 2020 there was an extensive public discussion on the possible prohibition of advertising for online gaming due to Covid.
Te Assembly of the Republic at the time voted in favour of a bill presented by the political party PAN Portugal asking for a total or partial limitation on access to online gambling platforms during the state of emergency, which in the end did not materialise despite the favourable opinion of parliament.
However, in response the SRIJ published a set of voluntary rules and good practices to be followed by online gambling operators entitled the Best Practices for Gambling and Betting Advertising. Te manual is intended to complement the legal regime.
Tis stated that casinos and gaming companies operating in Portugal cannot advertise on TV or radio between 7am and 10.30pm whilst the ads should also not be run 30 minutes before or after programmes targeted at minors.
Other recommendations include: P114 WIRE / PULSE / INSIGHT / REPORTS
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Adverts should not suggest gambling can ‘develop personal qualities’ or be a ‘solution to financial problems’ or create the illusion that ‘people can win large amounts from gambling’.
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Te profile and internet sites of gambling companies must be verified by an ‘official profile’.
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Any entities using brand ambassadors or influences must comply with the Advertising Code and manual rules.
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Advertisers must refrain from advertising gambling via social networks and these advertisers must limit access to minors.
Despite the general acceptance of the guide, there were queries as to why the monopoly SCML and its activities were not included in the manual.
Illegal gambling is nothing new in Portugal. With no slot machine sector outside of the casinos there has been illegal offerings of gambling for years. Poker games in particular, available via hidden machines in shops, boomed 20 years ago whilst there are illegal online gambling sites accessible to Portuguese players.
Operators say there is a need for greater control over the illegal gambling market which represents more than half of the activity in the country.
Te Association of Bets and Online Games (APAJO) say almost 45 per cent of players do
play legally whilst five per cent play with unlicensed operators, however, 50 per cent have accounts with both licensed and illegal operators.
A study in November 2020 by Aximage commissioned by APAJO states:“Regarding licensed gaming, 92.8 percent of respondents immediately recognised the difference between legal and illegal offers (1.4 per cent more than in 2019). 71.5 per cent of those surveying said they chose legal gambling and betting sites for security reasons. Bonuses, odds, and a wider range of products are the primary reasons for choosing the unlicensed offer.
“During the Covid lockdowns half of the players did not change their behaviour. 49.4 per cent of the respondents indicated that they had not changed their gambling habits, while 10.6 per cent said they had spent more money. 13.9 per cent looked for other online game alternatives and 3.6 per cent reported having played less.”
One idea to curb illegal gambling is to limit the
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