Reports NETHERLANDS - ONLINE REPORT
In early September a draft version of a voluntary Advertising Code for Online Gambling (ROK) was presented by two trade associations VAN and the newly formed VNLOK (Licensed Dutch Online Gaming Providers). VNLOK says although they didn’t manage to come up with a definitive code in time for the new online gambling launch at the beginning of October, members will be obliged to abide by these provision rules.
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Advertising cannot be aimed at minors (under the age of 24).
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Gambling advertising via radio and television is banned between 6am and 9pm apart from neutral messages concerning sponsorship of a TV programme. Lotteries (except the instant lottery) has a watershed of 6am to 7pm.
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No advertising is permitted during sporting contests other than the operator’s website for bets on the particular event.
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Advertising campaigns are not permitted to use a professional athlete or other role models under the age of 25 to promote gambling.
P104 WIRE / PULSE / INSIGHT / REPORTS
Meanwhile in early September a draft version of a voluntary Advertising Code for Online Gambling (ROK) was presented by two trade associations VAN and the newly formed VNLOK (Licensed Dutch Online Gaming Providers). VNLOK says although they didn’t manage to come up with a definitive code in time for the new online gambling launch at the beginning of October, members will be obliged to abide by these provision rules.
VNLOK was founded by the land-based companies including: Dutch State lottery, Holland Casino (both government owned), JOI Gaming, FPO Nederland (Janshen-Hahnraths) and ZEbetting & Gaming Nederland. Tis association is headed by Helma Lodders, a former member of the House of Representatives
for the VVD party, who said in a statement: “We remain committed to arriving at a definitive code because making advertising proportionate is in the interest of consumers, advertisers and the providers of advertising time. We have seen it in countries around us. If you don’t make proportional agreements, you risk an abundance of untargeted advertising that provokes irritation and resistance amongst consumers.”
Te ROK suggests that advertising should be aimed at responsible participation and should not encourage any gaming behaviour that could lead to gambling addiction issues. One of the points was to limit online gambling commercials to one advert per ad break of less than three minutes and a maximum of three
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