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ManageMent
www.us-tech.com
Expanding into New Territory While Keeping Core Values
By Paul Heng, Founder and CEO, Unigen Corporation T
he early 1990s were a gold rush for the memory mar- ket. I saw an opportunity to
bridge the gap between the dom- inant memory manufacturers that were overseas with the in- creasing demand for memory components domestically. I was able to build strong, trusted partnerships with both the mem- ory vendors and the customers, and things took off from there. Today Unigen is an estab-
lished global leader in the design and manufacture of original and custom SSD, DRAM, NVDIMM
modules and Enterprise IO solu- tions. We’re headquartered in Newark, CA, and operate state- of-the-art manufacturing facili- ties in the Silicon Valley Bay Area of California and near Hanoi Vietnam, along with five additional engineering and sup- port facilities located around the globe.
Expanding into EMS Trust and credibility, flexi-
bility and longevity are three guiding characteristics of Uni- gen. While the focus of the com-
pany, memory and storage tech- nology, has never changed, the company now offers contract manufacturing services from NPI to full production. We’ve entered into new
product areas, like SSDs, NVDIMMS, and IO products. It was around 2011 and we
were doing a lot of business with a large hyperscale company in the Bay area, when we decided to expand into EMS. They approached us and
asked if we would be open to a CM model and, of course, we wanted to support them any way that we could. At the same time, we had been expanding our man- ufacturing footprint aggressively to stay in front of our customers’ needs. We had also become too concentrated on one or two com- panies driving our factory uti- lization, so we needed to diversi- fy our business in order to ride through any downside in de- mand. Today, the EMS business is an equal partner with the OEM product side for Unigen. Vietnam is our largest facil-
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ity. Our goal is to have a “copy exact” manufacturing footprint regardless of the location. So, if one site has an issue, we still have supply chain continuity for our customers. Having said that, our Newark site tends to have more NPI activity solely based on its location. There are many startups in Silicon Valley, and we’ve made it a focus of ours to help incubate these companies by offering our EMS services. Of course, we would like this to ex- pand into larger business as the companies become successful, but we are also aware that the success rate of technology start- ups is low. We risk with them.
Flexibility The beauty of Unigen is that
the customer determines the kind of solution the company of- fers. We are very flexible to our customers’ needs. If they require full turnkey support, we have that capability, if they want to run an NPI build, we can support that as well. Well, I’d be lying if I didn’t
say cost was a factor but, as stat- ed earlier, our ultimate goal is to make life easy for our customers. We strive for longevity and to be a trusted partner in the long- term as opposed to simply a transactional relationship to turn a quick profit. We offer flex- ibility in order to meet the changing needs of our customers. Our reputation in the indus-
try is as someone that can be trusted. We have worked hard to build this reputation and we do not take it lightly. Therefore, we never cut corners, we never re- nege on our promises, and we al- ways meet our commitments. Contact: Unigen Corp.
39730 Eureka Drive, Newark, CA 94560 % 510-896-1818 E-mail:
jchang@unigen.com Web:
www.unigen.com r
New Photonic Processor Uses
Polarization Continued from page 6
propagation lengths for informa- tion packets by minimizing pow- er losses. The researchers envision
that the new design approach in- troduced by the bimorphic topo- logical insulators will lead to a departure from traditional mod- ulation techniques, bringing the technology of light-based com- puting one step closer to reality. Topological insulators could
also one day lead to quantum computing as their features could be used to protect and har- ness fragile quantum informa- tion bits, thus allowing process- ing power hundreds of millions of times faster than today's conven- tional computers. The researchers confirmed
their findings using advanced imaging techniques and numeri- cal simulations. Next steps for the research include the incorpo- ration of nonlinear materials in- to the lattice that could enable the active control of topological regions, thus creating custom pathways for light packets.
Web:
http://www.ucf.edu r
July, 2022
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