DATA & DOCUMENT MANAGEMENT
DATA-DRIVEN DECISIONS
It’s OK to stop worrying about GDPR says Luis De Souza, CEO of NFS Technology Group. It can be a great opportunity for companies to reap the benefits of practical and sound data management.
With GDPR now a reality, there’s still a lot of consternation among businesses of all sizes and kinds about how to comply with the new rules on data. The penalties for not doing so are severe – up to £20m for the biggest companies – so there are plenty of reasons why we, as a leading workspace technology company, have worked hard to get to grips with GDPR.
And now the deadline has passed, we think it’s time for organisations to relax – and start thinking clearly about how data can improve not only their business, but also the wellbeing of their staff.
So how do we get organisations across the UK into that happy position? We’ve done it in three steps for our own clients.
The first element of GDPR is the cleansing and anonymising of data for commercial businesses, so we developed tools to do that.
The next step is consultative – organisations need help to understand the different silos of data they hold, and often need support as they put the appropriate processes in place.
Finally step three is removing and treating the data in the way that is right – for instance, if they do not have consent from a particular group, getting them away from the silo for emailing and making sure they get that consent.
In the corporate sector, we’ve also been making sure we are securing the confidential data that the business holds
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about staff, clients and visitors. It’s complicated, and can be painful for some organisations. But there’s no doubt that it also presents a great opportunity for organisations to take a cool look at the data they hold, and what they can achieve with it.
For many companies, data capture has been an organic scramble to keep up as technology has evolved and information has poured in. GDPR and all the work around it is forcing everyone to take step back and really think about what’s going on – and how it can be put to good and ethical use.
No-one wants to be in a position of reputational damage because of data; Facebook has discovered the trauma of that. But the correct application of data capture in a working environment can be a tremendous boon to everyone involved with a company.
In a recent survey of office workers, 33% said they wanted to be more trusted to manage how and where they work – but 35% confessed they just don’t have the tools and technology to work agilely in the workplace.
Revealingly, around half said no-one ever asked them about how they actually use the office, or got them involved in decisions - or even discussed the problems they might be facing day-to-day with their work accommodation.
In a world where companies are fighting hard to recruit and retain talent, that’s no way to make people feel engaged with their workspace.
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