COVER STORY
EcoNatural: The Real Circular System
We learn more about Lucart Professional’s EcoNatural project.
In an era where sustainability is paramount, Lucart Professional emerges as a pioneer in the circular economy thanks to the EcoNatural project, which has represented a model of sustainable innovation for 15 years.
This project, born from advanced technologies, transforms waste materials into valuable resources by recycling all components of beverage cartons through a unique production process in the industry. Beverage cartons, composed of cellulose fibers, polyethylene and aluminum, can be effectively recycled when they are properly dismantled.
Thanks to Lucart Professional's exclusive technology, cellulose fibers are transformed into Fiberpack, the raw material used to create the entire range of EcoNatural papers. The residual polyethylene and aluminum are instead converted into
Al.Pe, a material used to produce dispensers, making EcoNatural the only system capable of providing a complete paper and dispenser solution, entirely derived from recycled beverage cartons.
“EcoNatural
hygiene papers and towels are Climate Neutral.”
Tangible, measurable, certified
EcoNatural offers a concrete and measurable ecological solution: over the last 10 years, Lucart has recovered more than 10.7bn 1L beverage cartons, producing tons of Fiberpack paper. EcoNatural products are circular, sustainable and environmentally friendly, having obtained numerous certifications: every item in the range is certified Ecolabel, FSC Recycled, and for products made at the Laval- sur-Vologne plant, Cradle to Cradle Silver.
Additionally, all EcoNatural hygiene papers and towels are Climate Neutral according to the PAS 2060 standard, ensuring that all greenhouse gas emissions generated during the product's life cycle have been reduced and offset, achieving a net value of zero. The commitment to
22 | TOMORROW'S CLEANING
sustainability extends to packaging, which, where possible, has been replaced with solutions made from recycled and compostable paper, or recycled plastic.
New EcoNatural FLOW Dispensers
The new EcoNatural FLOW line, made from polyethylene and aluminum sourced from recycled beverage cartons, features an exclusive patented design characterised by elegant and sinuous lines.
Lucart Professional continues its innovative journey with three new proposals: the EcoNatural Flow Autocut Towel ID roll towel dispenser; the L-ONE FLOW sheet-by-sheet toilet paper dispenser; and the Soap 400 FLOW ID liquid and foam soap dispensers. The collection includes dispensers for every need, available in black and white, all certified OK Recycled and fully recyclable, thus ensuring a constant commitment to sustainability.
EcoNatural represents the hygienic solution of the future, offering customers quality and respect for the planet, contributing to a more sustainable world.
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