Tomorrow’s
News Sponsored by (
https://www.safeaccess.app/),
New campaign and branding for
Germinator Germinator Mobile Sanitizing and Disinfecting is excited to unveil it has simplified its branding to Germinator, and has launched the Germinator Safe Zone campaign, which aims to better educate the market on the value of 360-degree germ protection, 365 days a year for the spaces where we work, live, and play.
Germinator has embarked on several strategic channel partnerships, including new lines of sanitising body products designed to provide protection for up to four hours per use, air disinfection units that remove viruses, bacteria, allergens, and contaminants in the air, and backpack and handheld mini electrostatic sprayers.
The company has also connected with SafeAccess, a risk- management solution suite that allows organisations to create/maintain health and safety policies and procedures, contact tracing, testing, digital health passports, and more. These new initiatives and the company’s patent-pending sanitising and disinfecting service create Safe Zones that provide advanced protection for surfaces, air and you.
Jeff Gill, Founder and CEO of Germinator, said: “The pandemic caused people to be more aware of their surroundings as it relates to the spread of germs, bacteria and viruses. People must understand that germs present a threat to us outside of COVID. Places like gyms, schools and hotels have long been hotbeds for the spread of MRSA, E. Coli, the common cold, and more. It’s not often talked about, but we keep it in the back of our minds as we go about our lives.
“Our goal is to give people confidence knowing they’re in a safe space wherever they go. We’ve launched Germinator Safe Zones so we can show people it’s possible to achieve full protection on the surfaces and objects that exist in the places they go, the air they breathe and on their bodies.”
Changes to the brand include an updated logo and website domain, which recently changed to
Germinator.com, a new website design with messaging that promotes the Safe Zone concept, and new imagery of familiar spaces, such as office buildings, homes, airplanes and stadiums, outlined in Germinator's new branding to show what it means to be in a Safe Zone. If it's been disinfected by Germinator, then it's in the Safe Zone, and it will have a verifiable Safe Zone certification.
Tammy Tecklenburg, Germinator’s Chief Commercial Officer, added: “We’re thankful to the strategic branding agency PUSH 22 for helping us create the Safe Zone concept and a beautiful creative campaign. We’re excited to take Germinator to the next level with messaging that resonates across our Do It Yourself and Do It For Me customers.
“My background is in the auto care industry, and I’ve seen an increasing need for more consistent sanitising and disinfecting across all channels. This holds true for so many industries out there. It’s fulfilling to provide the best practices and solutions that help offer protection in all aspects of daily life. We want you to feel safe again and enjoy a new normal that’s much like the old one.”
Germinator is the next generation of protection for the new generation of germs. They use advanced antimicrobial science, and their patent-pending methodology not only sanitises and disinfects, but provides proven, next- level protection to safely kill viruses, bacteria, and other contaminants for a more liveable, touchable Germinator Safe Zone.
It’s time to reclaim the spaces where we work, live, and play. Visit the website below or call (+1) 855-664-3769 to get your Germinator Safe Zone started today.
www.germinator.com
14 | WHAT’S NEW?
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