Northwood Hygiene Products’ Paul Mulready explores how their disposables are more than just with wiping needs.

Disposables are everywhere. They are so familiar most of us don’t notice them at all. Hand towels, toilet tissue, facial tissues and kitchen towels: all feature in everyone’s life at some point.

We rarely think about them unless of course they don’t do what they are supposed to do to our satisfaction, or don’t match up with an expectation of quality we perceive to be appropriate. Sometimes it isn’t even judged in product performance terms. The tissues are performing well, soft and absorbent, but somehow they are not quite right.

It is often down to personal taste and that is why Classic, Northwood Hygiene’s latest addition to its Whisper range, has been launched to give even more choice to the UK market.

Whisper Classic is a 3ply pure pulp tissue with a particularly smooth finish, aimed at the premium sector hotels, restaurant, restaurant and leisure facilities. Places where the clientele are discerning and where high customer satisfaction scores are an important aspect of the customer marketing mix. So where Whisper Gold features a unique micro-embossed pattern with added lamination to

deliver an exceptional soft, quality feel, Classic is smooth to the touch.

Perceptions of quality differ and Whisper Classic offers further opportunity to meet the demanding aesthetic criteria from within the exciting and affordable Whisper range. Northwood also has two ranges of wiping disposable product, non-woven and paper. Within the two ranges almost every wiping task is covered, but perhaps Resource Rag is worth particular attention.

Resource Rag is designed to replace the outdated traditional bags of rags, doing so by providing consistent size and quality as opposed to the hit and miss nature of the bags of rags. No stray buttons or zips, no difference in absorbency capability and yet having the reassuring bulky feel in hand.

Chemical free, strong both wet and dry, its cost in use performance has shown real savings and the ease of dispensing and smart presentation has won approval from both managers and operatives.

Another standout wiping product is Smartwipe. Available in four colours it is especially suitable for

applications where colour coding is a significant part of overall hygiene control. By reducing the possibility of cross contamination, food hygiene standards are improved and its strength and the fact that is virtually lint free is making it a favourite in both the food and catering sector as well as general janitorial applications.

Northwood continues to develop disposable products that meet the needs of the UK market, dispatched from an impressive manufacturing facility in Telford.

Nearby is the town of Madeley, and it was there that Northwood was able to make a very special delivery to a very special new friend.

Maggie Mullen Whitmore is eight years old and she just loves toilet rolls. Maggie has Aspergers and Hyperactivity, and one of the ways she demonstrates her innate creativity is by building forts and castles, and making lots of interesting patterns using her favourite playthings: toilet rolls!

Mum Hannah wanted to give Maggie a very special Christmas present. She wanted to make an igloo out of toilet rolls. That takes a lot of product, so she appealed online for help and near neighbour Northwood was only too pleased to step in with a very special delivery.

So Northwood can boast of producing quality disposables that are meeting the needs of The Savoy, The Ritz, Stannah Stairlifts, high tech Rotork, as well as providing indispensable disposables for one brave little girl and her resourceful mother. 54 | DISPOSABLES

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