CARPET & CARPET TILES
PICK ‘N’ MIX FLOORING
Vorwerk unveils their new collection developed with lifestyle brand Esprit.
A new generation of textile flooring, exclusively available through renowned lifestyle brand Esprit has been launched by Vorwerk Carpets. The Esprit home island collection brings together Vorwerk Carpets’ innovative TEXtiles® technology, a new patented non-slip backing and Esprit’s playful approach to interior design.
The creative principle of Esprit home islands is as simple as it is stylish. Carpet tile beside carpet tile, the collection creates exciting and completely individual floorscapes – unique design islands. The geometric form can be combined into larger islands, but can also be arranged into completely isolated patterns, exploring contours and open spaces, creating interplay between the tiles and the floor beneath.
Developed in line with Esprit home’s new collection themes in Colour Splash, Selected Nature and Modern Poetry, home island tiles play with colour and texture to offer a unique array of
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combinations and applications.
Colour Splash is fun. Colourful. Rock. Clear inviting colour such as fuchsia and pink in combination with a natural off-white lend a young and lively mood to the home. Structures too can be mixed and matched, with high pile shaggy lying
side by side with super soft velour.
Selected Nature is warm. Cosy. Balanced. A new naturalness creates harmony between urban life and relaxing retreat, with rural and city life coming together. Deep green shades and a delicate structure provide a moving surface and give the free geometric form of the tiles a natural appearance.
Modern Poetry is vintage. Poetic. Romantic. Subtle contrasts in shades, structures and materials give a refined sophistication. The high pile shaggy texture exudes a comfortable coolness, with a black surface interrupted by white
threads that changes with movement and angle from smoky grey to staccato white.
Now available from Vorwerk Carpets, the home island collection is a unique opportunity for flooring and furniture retailers to benefit from the Esprit name, with a shop-in-shop approach to store presentation. A unique Esprit branded display captures three eight-tile boxes per theme that can be dispensed at will, making the home island collection the perfect style accessory for quickly freshening up home interiors.
The collection is created from Vorwerk Carpets’ TEXtiles® technology that completely eliminates PVC and bitumen from the carpet tile composition, drastically reducing weight and making the tile a far more practical proposition for the home. With a patented anti-slip backing, the floor can be lifted and replaced creating a surface element that is as exploratory as it is practical:
“With home islands, retailers can explore the potential
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in famed lifestyle brands,” says Ian Hammond, Sales Director UK.
“With Esprit’s strict guidelines for presentation it takes a certain kind of retailer to be willing to try the home island collection, but for those that do, they won’t be disappointed. The Esprit brand is well known among consumers, particularly the young fashion focused set and the collection is so innovative it really is something completely new. The take home nature of the product also gives it impulse buy status, something that is also new for flooring retailers.”
First seen at Domotex, the collection will be supplied to flooring, furniture and department retailers under guidelines set out by Esprit, designed to reflect the company’s status as an international lifestyle brand.
www.vorwerkcarpets.co.uk
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